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Development Framework and Agenda 2030

Development Framework and Agenda 2030

Goals of the Region Seefeld

We are guided by the Sustainable Development Goals (SDGs) of the United Nations Agenda 2030, which were recognized by (almost) all member states of the United Nations in 2015. The SDGs have global validity and set the guidelines for sustainable development processes. As the Seefeld Tourism Association, we prioritize four essential goals by 2025 in order to make effective contributions by 2030: policies for sustainable tourism (SDG 8), sustainable consumption and production patterns (SDG 12), far-reaching climate protection measures (SDG 13) and protection and preservation of biodiversity (SDG 15). True to our motto "nobody is perfect", we encourage all tourism businesses in our region to implement ecological and social improvement processes. In the "Downloads" section, we have published corresponding guidelines on the SDGs.

We can wait forever for things to change. Or we can start in our environment and create a living space where we can live in an environmentally conscious way. We have clearly positioned ourselves with the "Really Sustainable" project and the eco-label for destinations and have opted for the second approach.

Elias Walser, General Manager

Elias Walser, General Manager

STRATEGY DEVELOPMENT - REGION SEEFELD

Really sustainable - development

We love nature. That's exactly why we live sustainability. Not just for Tyrol's high plateau – we also want to inspire and motivate others with our pioneering work. Because only together can we create a healthy and sustainable future!

Under the project title 'Genuinely Sustainable', measures in the Seefeld region have been consolidated since spring 2020. For example, Europe's highest (year-round) ICE train station makes arriving and departing from Seefeld genuinely sustainable, while a sophisticated bus network ensures seamless mobility across the entire high plateau. Based on the Agenda 2030, a region-wide SDG compass has also been developed as a fact-based sustainability guide. In addition to the Seefeld Tourist Board and the Karwendel Nature Park, six accommodation businesses in the Seefeld region have now positioned themselves as pioneering plateau pioneers – including a comprehensive CO2 balance and milestone plan for the future.

For more biodiversity on the plateau, a forest area of the Tourist Board has been reforested as a climate-resilient mountain forest, and together with the Seidemann nursery, a sustainable flower box has been compiled for regional businesses. We also offer various regional products of the highest quality standard in our information offices and in the online shop. And because the most beautiful natural treasures must be protected, the mighty Arnspitzen between Leutasch and Scharnitz are now part of the Karwendel Nature Park, the largest nature reserve in all of Austria. After more than a year of preparation, the Seefeld region will also be the first region in Austria to undergo the complex certification process with the environmental label for destinations in spring 2023. With success - since May 2023, we are officially the first region ever to be awarded the Austrian Ecolabel for Tourism Destinations! But that's not all - we are continuing on our path consistently and step by step!

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We achieve our goals through measurable measures

Sustainable management

  • We were the first region to be awarded the Austrian Ecolabel for Destinations.
  • Through the development of our "Genuinely Sustainable" strategy, we have created measurable quantities for our region.
  • This enables us to set targeted measures and initiate suitable projects.
  • In annual tourism talks we evaluate and analyze the development in our region together with experts.
  • In an elaborate process, we developed the SDG Compass for our region.
  • We maintain a strong partnership with the Karwendel Nature Park, the largest nature park in Austria.
  • Through guides and our sustainability newsletter, we inform our operations about developments on the topic of sustainability.
  • Through our visitor management project we try to keep the number of visitors to our region comfortable.
  • By means of ongoing guest satisfaction surveys, we try to incorporate your feedback into our measures.

From our region for our region

Social-ecological sustainability

  • 08/2023 Award of the eco-label for tourism regions & businesses (BIO-Hotel Leutascherhof, aufatmen) in Vienna
  • Together with our 5 municipalities, we are developing a climate change adaptation strategy for our region.
  • With the "Plateau Pioneers" project, we are jointly doing pioneering work for our region.
  • Through the CO2 footprint (GHG Protocol, Scope 3), we create measurable variables and develop solution-oriented measures.
  • With ready guides/projects we provide necessary information to our companies.
  • We, as TVB (company), use 100% green electricity.
  • We, as a TVB (company), use sustainable printing.
  • We aim to minimize our fuel consumption in the future by using alternative drive types.
  • Together with the Plateau Pioneers, we are developing biodiversity guidelines for the region.
  • On a piece of forest in the Region Seefeld, we have designed a climate-safe mountain forest.
  • Our event department works hard on sustainable events.
  • Ganghoferlauf 2024 as Green Events Basic Tirol
  • In the future, we plan to certify our sustainable events.
  • In 2022, we built a 70kW peak PV system on our Technical Center in Seefeld.

As a native, I care deeply about the habitat on our plateau.

Raphael Chrysochoidis, Sustainability Coordinator & Habitat

Raphael Chrysochoidis, Sustainability Coordinator & Habitat

Übersicht SDG_sRGB_4400x2000

Developing together

Economic sustainability

  • 03/2022 First E-Loipen device to test
  • We accompany our businesses in the certification process "Eco-label Hotels".
  • We are currently developing an employer branding strategy for our region.
  • With our TeamCard, we provide a package of leisure activities for employees in the region.
  • "EUREGIO Labor Market Project" – Cross-border labor market project.
  • Together with two Plateau municipalities, we have called for participation in the Climate Council!
  • We are in the process of conceptualizing a bundled regional market.
  • The Seefeld Plateau Breakfast: Your truly sustainable start to the day!
  • Plateau product – regional products, which can be purchased in our information offices.
  • Mountain spring water initiative – tap water a great privilege.
  • CleanUp Plateau Challenge – for a clean Region Seefeld

Sustainable from A to B and back

Mobility

  • 07/2023 NEW public transport network
  • Vision: Project "E-Car Sharing": Arrive by public transport and drive on with an E-Car
  • Since 2020 we have 5 e-service cars --> tendency increasing!
  • We maintain strong collaborations with public transportation providers
  • Booking confirmation = ticket for the last mile on site.

SUSTAINABLE INTO THE FUTURE

Important updates

  • 10/2023 harvest plateau potato
  • 11/2023 Second E-Loipen device to test
  • 01/2024 Third E-Loipen device to test
  • 11/2023 Meeting of all Tyrolean TVB sustainability coordinators at the Hotel Klosterbräu, Seefeld region