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In keeping with the slogan, “Hand in hand – let’s celebrate a Nordic ski festival”, the candidacy team made every effort to create an atmosphere of positive energy and to win over all the committee members.
At the official events, the focus was very much on showcasing the town of Seefeld itself, with its ideal infrastructure and excellent sports facilities. The candidacy committee was unanimous: “It’s about communicating the positive feeling that exists here in the resort to other people.” The presentation process began at the start of October in Zurich in front of the FIS Inspection Committee, after which the concept for hosting the World Championships was presented to a 70-strong group of journalists, as part of the Forum Nordica in Ankaran (Slovenia).
The team made use of other events, such as the forthcoming Nordic Combined World Cup, to promote the ambitious project. The team even had the opportunity, in collaboration with the marketing organisation ‘Tirol Werbung’, to present Seefeld’s concept for the 2019 FIS Nordic World Ski Championships at the Winter Olympics in Sochi.