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Despite the endless meters of wire necessary for the FIS Nordic World Ski Championships, the friendly village of Seefeld in Tyrol is by no means slow on the uptake. For media broadcast alone, 22,000 meters of optical fiber cable were placed. Add to it 7,400 meters of temporary wireless LAN connection. 20 terabyte data transfer is secured by – among other technical details – 14 LTE standard small cells for grid expansion. Just the optical fiber cable length multiplied by a factor of thousand would get us from wonderful Innsbruck in Tyrol even further than Wellington, capital of New Zealand which is “just about” 18,545 km as the crow flies. And close to Australia. Not a bad comparison as “Austria” is now and than confused with “Australia” in the English speaking world. We might not have kangaroos jumping around here – our World Championships ski jumpers fly much higher and further nevertheless. The endless meters of cable in winter wonderland Seefeld in Tyrol – pretty much invisible for visitors here – are a great image for what sports stand for: exciting people and connecting the world.