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Wintersports arena – What is interesting for international brands to participate in big sports events as the FIS Nordic Ski World Championships in Seefeld? That was one of the question at the “business talk” in the studio “Tirol Berg”. Where medal winners usually talk about their big successes, representatives of various big sponsors met to discuss the potential of World Championships to present themselves to the world.

“This event is a showcase for the world and is hopefully making people think that nature needs to be appreciated and safeguarded.” clarifies Anton Seeber of LEITNER ropeways. “At such big events we can test and develop new products. It is a long-term business cycle” says the CEO of one of the leading enterprises in the ropeway business from Sterzing, South Tyrol.

If wintersports are doing well, all connected enterprises are doing well. That’s the common tenor of all companies present: hotels are getting modernized, visitors are coming, ski areas are renewed. In times like this sustainability is asked for! As part of environmental-friendly World Championships, transportation should happen mainly by train and the support of the ÖBB (Austrian Railways) is essential.

Sustainability for our future – that’s the motto for every one of the present sponsors with presenting sponsor Stora Enso in the lead: “a low seven digit number” did the Swedish-Finnish company invest in the World Championships in Seefeld altogether. The world’s second biggest forestry enterprise is specialising in environmental-friendly paper as well as packaging. Seefeld and the Tyrol altogether are an ideal location for presenting the company concept to the eyes of the public.

“Tyrol possesses beautiful forests. Our enterprise is certainly a good match here. We can show the visitors how to replace fossil combustible material through wood” explains Jari Suominen, Executive Vice President of this traditional enterprise. They even produce recyclable wood fibre cutlery which is used during the Championships and is getting collected in special bins.

The concept of sustainability is essential for a successful future underlines ÖSV secretary general Klaus Leistner, who also emphasizes the necessity of financial gain to be able to further develop the wintersports after the World Championships.