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A stroll through the World Championship marketing efforts

THE VISMA Ski Classics

In 2018 the VISMA Ski Classics Series consisted of 11 races:

Ski Classics is a unique competition and has a particular attraction as professional teams as well as amateurs; men and women; youngsters; companies and evening and relay racers are all part of the picture. The long-distance races are unique winter sports events that take competitors into picture book scenery all over Europe and captivate a TV audience of millions with live images.

The first event in the series on the list for the Tourist Office employees was the “Vasaloppet” in Sweden from February 20 until March 05, 2018:

Around 65,000 cross-country skiers from more than 49 countries took part in the biggest cross-country ski event over the 90km from Sälen to Mora. Since the start of this event back in 1922 one million participants have been recorded.

The Tourist Office has sent its employees over for the race for many years. Especially now – 11 months before the FIS Nordic World Ski Championships 2019 – the efforts are starting to bear fruit with the enthusiastic cross-country public. Increasingly, the Olympiaregion is taking its rightful place as a serious Nordic hotspot for Scandinavian cross-country fans, as well as a favourite training centre for the athletes. “What I really like”, says Lisa Krenkel (Seefeld Tourist Office) “is the familiar feeling when you see the Scandinavian racers with their Kaiser Maximilian backpacks and hear the stories about when they were in Seefeld”.

Here in Mora, our employees met plenty of old and new Ganghofer & Kaiser Maximilian racers. Demand to race on the plateau is getting more intense and race registration right then was not unusual. “I was really pleased that there was so much recognition and with the personal conversations, as well as withe the great feedback from the TV coverage of Seefeld and Leutasch from this year’s Kaiser Maximilian Lauf!” was the conclusion drawn by Kari Kraus (Seefeld Tourist Office), who is responsible for the Scandinavian area. This year her stand was right next to that of the VISMA Ski Classics Organisation. As the only tourist destination represented, it was possible to create advantageous new synergies as well as answer any questions about the upcoming FIS Nordic World Ski Championships 2019. It was also good to see the steady interest in volunteer positions during the World Championships. “Hand in Hand” on the road to Seefeld!

The next event was in Oslo: from March 08-11 in Holmenkollen.

This time our employee Kari Kraus got some support from the well-known Anette Bøe, former World Championship gold medal winner in Seefeld 1985. She still has a soft spot in her heart for Seefeld and every winter she returns to the sunny high-plateau and the world championship trails.

Holmenkollen has played host to international ski jump and cross-country events for over 100 years.

Thousands of spectators from around the world attend the FIS World Cup event every year to support the competitors in the cross-country skiing, Nordic combination and ski jumping disciplines. This year the attendance broke the 100,000 mark in one day – Saturday, 10.03.18 – a day which left goose bumps for all those there.

The many spectators also had plenty of questions for the two ladies about the FIS Nordic World Ski Championships 2019 being held in Seefeld. They handed out the World Championship flyers and image brochures that they had brought with them and had their pricelists and program details at the ready.

The FIS Nordic World Ski Championships 2019 in Seefeld seems to be on everyone’s lips and we are happy to see such a strong interest. Many visitors were proud to tell us that they had already booked their accommodation or at least made a big red mark on their calendar for the dates in question. The only thing left is to get the tickets. (The official ticket sales begin in May 2018.)

The series finished with a stop in Lillehammer from March 15-17, 2018.

Cross-country skiing is the top national sport in Norway. Around 17,000 participants were registered for this year’s Birkebeiner race and the trend shows a steady growth and real enthusiasm. The start of the event is in Rena with the finish after 54 km in classic style in Lillehammer.

The famous Birkebeiner trade show is a marketing ‘must’ and it has been part of the Tourist Office efforts for the last three years. This year it was combined with the 80th anniversary of the race, the biggest in Norway.

The Seefeld Tourist Office trade show tent was well-placed in Håkonshall – not far from the finish area where the start numbers and medal ceremonies were organised, with plenty of shops and restaurants nearby and where everyone passed by at least once. Once again, we had confirmation that there is boundless enthusiasm for Seefeld and that the the FIS Nordic World Ski Championships 2019 is seen as unmissable for fans of Nordic sports. There was especial demand for visiting cards, addresses of accommodation, image brochures and our World Championships flyer. Visitors to the trade show were happy to discover that bus and train transfers on the plateau as well as to and from Innsbruck are included in the World Championships ticket price.

“Let’s celebrate a Nordic Ski Festival!” – Unforgettable moments with friends – Welcome to Seefeld

Seefeld 2019 - we are coming!

Seefeld 2019 - we are coming!

Let's celebrate

Let's celebrate

Seefeld Vasaloppet

Seefeld Vasaloppet

Ready for the WSC 2019 in Seefeld

Ready for the WSC 2019 in Seefeld