Guidelines for the Use of Artificial Intelligence (AI)
Our Responsible Approach to Artificial Intelligence
We use artificial intelligence (AI) purposefully to make work processes more efficient and to further improve the quality of our digital content. AI supports us, among other things, in the creation, editing, and optimization of texts, images, graphics, videos, and other digital content.
The use of AI is solely supportive. The responsibility for all published content remains with our company. Whenever content is created or edited using AI, appropriate human reviews are conducted according to the nature and purpose of the respective content.
We use artificial intelligence (AI) purposefully to make work processes more efficient and to further improve the quality of our digital content. AI supports us, among other things, in the creation, editing, and optimization of texts, images, graphics, videos, and other digital content.
The use of AI is solely supportive. The responsibility for all published content remains with our company. Whenever content is created or edited using AI, appropriate human reviews are conducted according to the nature and purpose of the respective content.
In which areas do we use AI?
Depending on the application, AI can be used for the following content:
- Creation or optimization of texts
- Creation or editing of images and graphics
- Creation or post-processing of videos and animations
- Translations and linguistic optimizations
- Automatic content optimization
- Personalized content
Not every published content has been created with AI. The use is made exclusively where it provides a meaningful added value.
Text = Text
Texts on this website may have been created or linguistically revised in whole or in part using AI. All published content is reviewed, supplemented, and approved by our staff prior to publication.
Images and Graphics
Individual images, illustrations, or graphic elements may have been created or modified in whole or in part using AI. Unless otherwise expressly indicated, these contents are intended for the visual representation of information and do not necessarily represent real situations, people, or events. The copyrightability of AI-generated content depends on the specific case and the applicable legal situation.
Videos and animations
Videos or animations may have been created or edited in whole or in part using AI. This includes, for example, animations, illustrations, voiceovers, subtitles, or individual visual elements. The copyrightability of AI-generated content depends on the specific case and the applicable legal situation.
Translations
For multilingual content, we can utilize AI-supported translation technologies. These assist us in efficiently transferring content into different languages. All published translations will be reviewed, adjusted, and approved as necessary. However, linguistic or cultural peculiarities may, in individual cases, differ from the original text.
Automatic content optimization
To improve user-friendliness and the discoverability of information, content can be automatically analyzed and optimized. This includes, for example, linguistic revisions, summaries, structuring, or search engine optimization.
The use of AI is solely for the purpose of enhancing the quality of our content. The content responsibility always remains with our company.
The use of AI is solely for the purpose of enhancing the quality of our content. The content responsibility always remains with our company.
Personalized content
To provide you with the most relevant information, content on this website can be prioritized or customized based on your interests, usage behavior, or other available information. Such personalization is carried out exclusively within the framework of the applicable legal provisions. The goal is to improve user-friendliness and provide you with content that may be of particular interest during your visit.
("Detailed information on the processing of personal data and your rights can be found in our Privacy Policy.")
("Detailed information on the processing of personal data and your rights can be found in our Privacy Policy.")
Human Responsibility
The use of AI is solely for the support of our employees. Decisions with legal or economic implications are not made solely by AI.
Quality and Responsibility
AI supports our work – however, it neither replaces our expertise nor our responsibility. We carefully review all content for quality, comprehensibility, and plausibility. Despite these checks, errors cannot be completely ruled out. If you notice any discrepancies, we appreciate your feedback.
Data Protection
When using AI, we pay attention to responsible data handling and consider the applicable data protection regulations.