Since 2021, we have been setting an example for local producers with our " Echtes Plateauprodukt" (Genuine Plateau Product) product line. These exclusive products are available in selected information offices and hotels. In addition, in 2022 we introduced the "Plateaufrühstück", Tyrol's first official certification for a regional breakfast offering. These initiatives strengthen local direct marketers, promote authentic enjoyment and minimise transport routes. Synergy effects with the SDGs our measures correspond with the Sustainable Development Goals (SDGs): SDG 8 (Sustainable Economic Growth), SDG 11 (Sustainable Cities and Communities) and SDG 13 (Climate Action).

Together with committed farmers from the region, we are trialling five new potato varieties. The aim is to create an innovative but also tried-and-tested plateau product that keeps the value chain on the high plateau. The plateau potato is now available in the Wirtsepplerhof self-service farm shop. Try them out and support regional agriculture!