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A stream flowing through grassy terrain and moss, surrounded by trees in a sunny landscape.

Strategy & Goals

Sustainability is not a new idea for us – it is already deeply rooted in our destination, in the way we act, in our projects and in our mindset. Terms such as biodiversity, climate protection, and social and environmental responsibility ultimately reflect values that were passed down to us by our grandparents: treating nature with respect, valuing regional identity and tradition, and using the resources available to us with care.

Infographic showing the connection between biosphere, society, and economy with icons and statistics in a mountainous setting.

To strengthen and showcase our commitment, we have shaped our path into a clear strategy. This strategy aligns with the Agenda 2030 and the 17 United Nations Sustainable Development Goals (SDGs).

As the Seefeld Tourism Association, we focus on six key goals to make a tangible contribution to sustainable tourism development:


“We can wait forever for things to change. Or we can start within our own surroundings and create a place where a responsible approach to nature and resources can truly be put into practice. With the ‘Echt nachhaltig’ project and the Austrian Ecolabel for Destinations, we have consciously chosen this path.”

Employeepicture Elias Walser

Elias Walser, General Manager

Tourismusverband Seefeld | Austria +43 5 0880 | region@seefeld.com | www.seefeld.com