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Press release, June 2020

That was "Bergauf mit Cultour" at the Alpin Resort Sacher

Elisabeth Gürtler brought art & artists to Seefeld

Seefeld, 15 June 2020. 20 artists who accepted Elisabeth Gürtler's invitation to visit her Alpin Resort Sacher last weekend (11 to 14 June) were convinced that Seefeld offers everything that tourism researchers call "new values" and that is gaining in importance for people, namely sustainability, regionality, safety, conscious use of resources. "Travelling to Seefeld is uncomplicated and easy, and here you can find everything that makes up the new summer retreat: peace, nature, enjoyment, deceleration, movement. And I am delighted that culture and artists have now also found their way to Seefeld," says Elisabeth Gürtler.

The journey on Thursday – by Railjet from Vienna to Innsbruck in 4 hours 14 minutes – was used for an exchange about the current situation in art and culture – but also in tourism. "This trip means a lot to us. It is a fantastic opportunity to combine culture with culinary and hotel business Culture is an attitude to life. I think we are also setting a sign of hope today," said Schade, looking forward to the days in Tyrol. And "baritone for all occasions" Clemens Unterreiner added: "A new era is beginning, which we want to shape sensibly and with responsibility. We enjoy the freedom with nature, art, culture and good air. One thing is certain: this trip will be unforgettable."

The 20 artists turned the Alpin Resort Sacher into a stage for three days – with the highlight on Friday, 12 June – and made a strong cultural-touristic statement. For artists and guests alike, the artistic programme on Friday, which was put together by Kammersänger Michael Schade, was part of the feel-good atmosphere. The following were performed on the improvised outdoor stage at the bathing lake of the Alpin Resort Sacher featured arias and songs, concerts, readings and dialogues. "Bergauf mit Cultour" – described by many as a "country outing with culture" – was enjoyed by around 80 listeners: "everyday heroes", hotel guests as well as invited guests. "You have to assume that the sun is shining and believe in it – in every way," host Elisabeth Gürtler was pleased not only about the sunshine, but above all about the excellent, optimistic, cheerful atmosphere in her hotel.

The Bergauf-mit-Cultour trip also included culinary delights and an outdoor wellness programme with an e-bike tour, hikes and yoga.

On Saturday, the guests enjoyed the unique panorama at the Seefelder Joch and looked towards Tyrol and Germany (only the Zugspitze was hidden behind a cloud). After a few photos of the summit cross, they went for a Weißwurst breakfast at the invitation of Mayor Werner Frießer and then to Elisabeth Gürtler's recently opened Astoria Alm in the centre of Seefeld.

"We are very happy about Elisabeth Gürtler's great initiative, which turns the whole village of Seefeld into a stage and gives us the chance to show Seefeld from its best side – with quality and individuality," summarised Werner Frießer, Mayor of Seefeld.

The artists of the Bergauf Cultour trip: Christian Ludwig Attersee, Ingried Brugger, Sandra Cervik, Michael Dangl, Robert & Lynn Dornhelm, Herbert Föttinger, Xenia Hausner & Lothar Wesemann, Angelika Kirchschlager, Julian Rachlin & Sarah McElravy, Ildiko Raimondi, Michael Schade & Dee MacKee, Xaver Schwarzenberger & Birgit Hutter, Bo & Ingrid Skovhus, Daniel Serafin, Clemens Unterreiner.

themata Content & Relations, Gertraud Auinger-Oberzaucher