What does the future of winter tourism look like?

This and many other questions were discussed at the end of October during the B2B event of Austria Tourism in The Hague. Representatives from 7 Austrian tourism regions and more than 40 Dutch travel professionals exchanged ideas and experiences over a period of 2 days. Particularly from personal conversations, we take away a lot: The future of winter tourism and vacations off the slopes, such as winter hiking and the topic of enjoyment, were often mentioned. The presentations by SnowWorld CEO Wim Hubrechtsen and Rolf Westerhof on the topic of safety in the mountains were also exciting. For the region, our responsible person for press & influencer collaborations, Janina Sauer, was present.