We are proud holders of the Austrian Eco-Label "Österreichisches Umweltzeichen". With this, we commit ourselves to fulfill an ambitious catalog of criteria for our region and to have our measures regularly controlled and checked for their feasibility.

For this purpose, the tourism association, local politics, regional management, the Karwendel Nature Park and our local businesses work closely together and exchange information with other destinations. Furthermore, the Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology and the Austrian Ecolabel Team in the VKI are project partners. The project is also supported by the Federal Ministry of Agriculture, Regions and Tourism.


Eco-label for Tirols Hochplateau

At the end of May we faced the elaborate audit process for the Austrian Eco-label for Tourism Destinations and together with representatives of the regional communities, the TVB board, the Tyrol Tourist Board and stakeholders of the region Johann Madreiter and Christian Baumgartner as well as Otto Fichtl as the person responsible for the Eco-label in the Association for Consumer Information (VKI) showed our commitment to a sustainable destination. With success!

From now on we are officially allowed to hold the Austrian Eco-label "Österreichisches Umweltzeichen" for Tourism Destinations!

"We are proud to be able to play a pioneering role here and to be the first to bear this prestigious mark," says TVB Managing Director Elias Walser. Alois Seyrling, chairman of the Seefeld Tourism Association, adds: "The award of the Austrian Eco-label is an important milestone on our already multi-year journey to offer forward-looking tourism." All the players involved, from the tourism association (TVB) and local politicians to local businesses and the Karwendel Nature Park, are very proud of the seal of approval, but at the same time see it as just a further step towards the region's sustainable, environmentally conscious future.

"You don't get the eco-label for destinations on your own, neither as a municipality nor as a tourism association. It is awarded to the region as a whole and only when all the stakeholders work together," explains Walser, who is pleased that all those involved are so united behind the concept of sustainability. In addition to the municipalities of Seefeld, Leutasch, Mösern-Buchen/Marktgemeinde Telfs, Reith and Scharnitz and the TVB, they also include the Regional Management Innsbruck Land with Albuin Neuner and the local businesses. They all want to set an example and raise awareness.

A special role is played by the Plateau Pioneers, a group of eight actors who exemplify how sustainability can work. In addition to the tourism association and the Karwendel Nature Park, six hotels are pioneers in environmental protection. Two of them, the "Naturhotel aufatmen" and the "Biohotel Leutascherhof", have also just been awarded the eco-label and the EU Ecolabel. The other hotels are in the application process.

The Wagrain-Kleinarl region has now also already received the eco-label for tourism destinations. We look forward to moving forward together with them on the path to a sustainable future. At the same time, we hope that many other regions from Austria will soon join us.


Our audit in pictures


Our principles
The Region Seefeld – Tirols Hochplateau is located in the midst of a unique landscape and borders on the largest nature park in Austria – the Karwendel Nature Park. In order to protect and preserve the unspoiled nature of our region and also to offer future generations a good basis for life, we strive – today and tomorrow – to think and act ecologically, socially and economically according to appropriate guidelines. With one "click" you will get to our "Genuinely Sustainable" strategy & our SDG Compass with all region projects.


Plateau pioneers
A total of eight plateau pioneers from the areas of nature park, tourism association and accommodation businesses are working with an expert for sustainable development (CSR/ESG) on an ambitious framework for the destination of Seefeld. In the area of climate protection, corporate carbon footprint analyses (GHG Protocol; Scope 1-3) are being prepared. Afterwards, among other things, scientifically-founded reduction targets will be set for the next five to ten years. Based on these development goals, corresponding thematic workshops such as sustainable food or mobility trainings are conducted with the participating companies.