Sound of Seefeld

The Seefeld region is now becoming a place to be heard thanks to an innovative campaign.

Nature sounds for relaxation or even as a sleep aid are trending and positively impact the often stressed human psyche from everyday life. The Seefeld region stands for an authentic vacation experience with genuine retreats and unique nature. This combination prompted the Seefeld Tourism Association, together with the agency -stoff-, to create a very unconventional campaign for tourist regions – the Sound of Seefeld.

What stands out in the communication are not polished holiday pictures or countless kilometers of ski runs, but the various genuine nature sounds of the region that have been captured and since the end of February can be heard and experienced on Spotify, Apple Music, Amazon Music and YouTube as a playlist or album.

At the launch of the campaign, sounds for the winter album were recorded, including a one-hour winter hike at 1,200 meters, a cozy crackling fireplace in the Stub’n, or the sound of the mountain stream of the Leutascher Ache.

"The Sound of Seefeld helps people unwind and encourages them to come to our sun plateau for their next holiday. Those who have never been to Seefeld can get inspiration on how relaxing it is in our region. And everyone who has already been a guest in Seefeld can recall the relaxing feeling of their vacation, no matter where they are right now," says Elias Walser, Managing Director of the region.

The individual soundscapes have been recorded to sound particularly spatial and realistic. On radio and digital platforms, 50- and 30-second audio spots consisting solely of nature sounds bring calm to often hectic advertising breaks. The Sounds of Seefeld are also promoted on Facebook, Instagram, Spotify, YouTube, and through newsletters, as well as in print and out-of-home formats, currently in Berlin. All measures direct to the landing page www.soundofseefeld.com, where one can currently travel to Seefeld in five different ways in thought.

Client & Implementation: Seefeld Tourism Association
Concept: -stoff- Advertising Agency
Sound Design: Raven & Finch
Video Design: Filmkabinett