Press Release, May 2022
Greetings to you, Tyrol's high plateau!
Three times the Olympic flame burned in Seefeld and the Olympics became part of our name. But the region is much too diverse, much too unique to be reduced to a winter sports destination. Even when the flame goes out, we continue to burn for what defines us. We are this region and everything it has to offer. We are spring, summer, autumn AND winter. We are the mountain and the valley. And somehow both at once. We are the high plateau. Welcome at an altitude of 1200 m. Welcome to the Seefeld region – Tyrol's high plateau.
Watch the video and find out why we are Tyrol's high plateau:
From the Olympic region of Seefeld: "Region Seefeld – Tirol's Plateau"
The "Olympic Region Seefeld" is now "Region Seefeld – Tirol's High Plateau" at 1,200 meters. What remains unchanged is the extraordinarily high recreational value of Seefeld, Mösern, Leutasch, Reith, and Scharnitz – throughout all seasons!
When one thinks of Tyrol, two images come to mind: the Tyrolean mountain and summit worlds, e.g., the five major glaciers and the Arlberg. And the Tyrolean valley worlds, e.g., the Zillertal or the Ötztal. The bad news for the Seefeld region: It belongs neither to Tyrol's mountain worlds nor to the valley worlds. Now the good news: It belongs neither to Tyrol's mountain worlds nor to the valley worlds. The Seefeld region is located in a unique in-between world: on a high plateau surrounded by mountains. 1,200 meters above sea level. And 600 meters above the Olympic city of Innsbruck.
This is why the Olympics are yesterday's snow for Seefeld
Speaking of the Olympics: Seefeld's long-standing name "Olympic Region" is from now on yesterday's snow. In 1964 and 1976, Innsbruck's Olympic flame also blazed in Seefeld; the Olympics became the basis for the region's tourist development. But the locals today wonder: Aren't we much more than "just" an Olympic region? The region is too diverse to be reduced to cross-country skiing, ski jumping, and the Olympics! No worries: Even though the Olympic flame fades from the name, the region continues to thrive for what defines it: Tyrol's unique high plateau!
About the Many Advantages of Being Tirol's High Plateau
Olympics only happen every four years - and probably won't return to Tyrol anytime soon. However, Tirol's high plateau will always consist of the five towns of Seefeld, Mösern, Leutasch, Reith, and Scharnitz. Independent of current issues and trends, and regardless of the season. The high plateau itself is unique in Tyrol. Hence the new name: "Region Seefeld - Tirol's High Plateau". Not just one, but the only one (of its kind). This high plain at 1,200 meters above sea level is surrounded by two true high mountain ranges: the Wetterstein with the Zugspitze in the north and the Karwendel in the east. Nonetheless, this plateau between the Inn Valley and high mountains can be accessed from many directions. Unlike a narrow valley, a wide high plain always symbolizes open views and worldliness. Not least, these 300 square kilometers are much more than "just" Seefeld.
Whether Olympic Region or Tirol's High Plateau: Nature is the Main Thing!
What makes the five towns so attractive? Of course, their nature! The high plateau represents one of the most diverse natural and cultural landscapes of the northern limestone Alps - in all seasons. Climbers and mountaineers are pleased with the prevailing rock: very grippy Wetterstein limestone and main dolomite. The natural (and cultural) center of the high plateau is the vast Seefeld basin. To the northwest lies the Leutasch high valley, and to the northeast (directly at the border to Bavaria) is the Scharnitz basin. Whether in summer for hiking, climbing, or biking, or in winter for cross-country skiing, winter hiking, or skiing: Tirol's high plateau has been the favorite recreational spot for people from Innsbruck for decades, as well as for Bavarian neighbors from Mittenwald, Garmisch, and even Munich. No wonder, the five towns of the high plateau south of the Zugspitze - beautifully framed by the Wetterstein mountain range and the extensive Karwendel nature park - offer uniquely versatile experiences.
