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Numbers, data, facts
The 2025/26 winter season in numbers
The past winter season started strong in early winter, remained stable throughout the main season, but then saw a significant decline beginning in March. However, we are not alone in experiencing this seasonal development. Late winter tourism is changing throughout the entire Alpine region. The reasons for this are manifold.
As reported, the region started with very strong pre-winter figures. The promotion of the "Magic of Early Winter" brought the desired result. We touched many guests in their longing for the first snow and the wintry sparkle in the pre-Christmas season. With a perfectly packaged offer of sports, enjoyment, and suitable experiences, we concluded the pre-season above the Tyrolean average.
The main season from Christmas to the end of February was stable. Snow and sunshine combined with some events attracted regular guests and new explorers as usual to Tyrol's high plateau.
Booking decline in March
The decline in bookings against late winter started this year noticeably earlier than usual. While the weaker numbers in April are normal, the drop in March is painful. As in the entire Alpine region, guests booked hesitantly. The reasons are partly due to the increasingly evident uncertainty regarding whether the snow cover will be sufficient for a winter holiday in March. Additionally, there is a growing trend to forgo the once-popular sunny ski holidays in favor of an initial trip to the south. The warmer temperatures support this, and more and more hotels in the south are opening earlier, with vacation offerings also on the rise.
Looking at the entire season (November 1, 2025 - April 30, 2026), Tyrol's high plateau still performs satisfactorily. With a growth of 3.3% in overnight stays, we rank ninth among the Tyrolean tourism associations. Seefeld ranks tenth in the municipality comparison and records a growth of 5.3% in overnight stays and 4.6% in arrivals. In terms of overnight stays, Seefeld clearly shows the largest increase among the top ten municipalities in Tyrol. Within the best ten tourism associations, we rank third in terms of percentage growth. Only the vacation region of Fügen-Kaltenbach and St. Anton am Arlberg have slightly better figures. Thus, Seefeld and the region are also clearly above the overall Tyrolean average, which stands at an increase of 1.8%. Especially pleasing is that in the rankings, more or less exclusively places and regions with large, high-altitude ski areas are ahead of us. We can leave destinations with comparable offerings behind.
The nation distribution shows little change in Tyrol's high plateau. Germany dominates with just under 58%, followed by Switzerland and Liechtenstein with 8.5%, the Netherlands with around 7%, and the domestic area with just over 5.5%.
Focus Late Winter
On the offer page, it is clear to see that more and more businesses are investing in the pre-winter. Almost all accommodations open at the beginning of December. In November, it is already 50%. The vast majority of lodging businesses remain open throughout the winter until the end of March. In April, about a third is still available to guests.
What changes the winter season will undergo in the coming years is still uncertain. However, an advance into early winter is likely and will be promoted marketing-wise by the TVB. How March develops will depend on the snow, the offerings from the southern neighbors, and the travel behavior of guests. A longer summer season, in which Tyrol's high plateau will certainly benefit from changing temperatures in the coming years, could help with this. Because if the south becomes too hot in summer, the region of Seefeld offers a pleasant cooling and plenty of refreshing summer experiences.