The European Media Summit (EMS) in Seefeld/Tyrol dedicates a special edition to the development of Austrian media, the regional media market, and upcoming reforms to analyze and discuss the significance, economic perspectives, and content-related challenges faced by local media creators.

When: May 21, 2026, from 1:30 PM
Where: Olympic Congress Seefeld, Hall Olympia (Klosterstraße 60, 6100 Seefeld in Tyrol, parking garage available)

Independent media are a central pillar of liberal democracies. In light of the dominance of global platforms, rapid technological developments, the dramatic outflow of advertising budgets abroad, and competition from synthetic information channels, the Austrian media market faces significant upheavals.

PROGRAM: (Changes reserved)

13:30:
Welcome and reception of the Tiroler Tageszeitung with Silvia Lieb (Chairwoman of Moser Holding) and EMS initiator Stefan Kröll 

14:00 to 17:00:
Impulse from Tyrol's State Governor Anton Mattle (Chairman of the Austrian Conference of Governors): Central media political requirements, conditions, and expectations from the perspective of the Austrian federal states

Impulse from Clemens Pig, CEO of the Austria Press Agency: "New World and Communication Order – Impacts for Media and Information Society"

Subsequently, statements and discussions with top representatives from politics, leading media managers, and interest representatives

From 17:30:
Evening reception with flying buffet at the Alpin Resort Sacher Seefeld (Shuttle service from the Olympic Congress