Implementing the strategy smartly

Our long-term goal is to become THE high plateau of the Alps – so that every guest automatically associates a high plateau with the Seefeld region. We aim to achieve this through our brand core – THE atmosphere. This is influenced by both the unique natural features of our homeland and the actions of all of us.

We find our areas of action in the six success patterns. Three of them – the flat-alpine natural beauty, the numerous hours of sunshine, and the location of Tyrol's high plateau, which ensures its convenient accessibility – are natural gifts (scientifically destination goods) that we cannot influence but can definitely use to our advantage.

The other three – our role as a world-class cross-country skiing region and a center for enjoyable hiking, as well as the vibrancy of the pedestrian zone in Seefeld as an attractor for the entire region – must be continuously and actively improved by us.

In this regard, we as the TVB follow the SMART formula, which we also recommend to our member businesses: We set SPECIFIC sub-goals that are MEASURABLE and contribute to the ATTRACTIVENESS of the region. Then we check if their implementation is REALISTIC and set a clear TIMELINE.

We as the TVB see ourselves as a leading operation and are committed to the guest and their needs. Our current focus is on maintaining and expanding the infrastructure for our two core success models World-Class Cross-Country Skiing and Hiking Wonderland. Significant investments have been made in recent years in the construction of trails and tracks as well as in snowmaking. Further investments will be necessary: Some, such as the intensification of snowmaking in Leutasch, are already underway. Others are on our agendas. Of course, we are also concerned with the third influenceable success model, the vibrant pedestrian zone of Seefeld. In cooperation with the municipality and businesses, a sophisticated lighting concept, a well-filled event calendar with highlights such as Tuesday Market, Strudel Festival, Crafts Festival, and Christmas Market, as well as the action Magic of Early Winter, which starts before Advent, have been created. All measures are also intensively supported from a marketing perspective.

Above all, the core brand and THE atmosphere depend on everyone: the tourism association, the businesses, the employees, and ultimately the entire plateau population. Are our streets and houses decorated and illuminated seasonally and for specific festivals? Do suitable flowers adorn our villages and squares from spring to autumn? Are there larger and smaller events? How are our employees dressed, and how do they communicate with guests? How can we convey the special, high-quality, active and enjoyment-oriented atmosphere of Tyrol's high plateau to our visitors? A particular strength here are the many family-run businesses in the region, which have often been passed down from generation to generation for 100 years and live the atmosphere out of conviction. Ultimately, however, everyone can immerse themselves and share the uniqueness of the high plateau – a motivation for many to be here and work.

A decisive success pattern for summer tourism is that of enjoyable hiking; for winter, that of cross-country skiing. Favored by nature, an active approach is also necessary here. Concrete tasks for businesses could include: a rental and maintenance service for equipment (think: poles and shoes in summer, boot dryers, ski racks, and waxing service in winter), providing the appropriate map and information materials, as well as knowledge of digital tools and apps.

Moreover, it would be important that particularly the reception and shop staff have around five hikes or cross-country routes of varying difficulty in the immediate vicinity of the business in mind and can explain them. Because even in times of digital navigation, nothing replaces personal recommendations and conversations for guests.

Meeting the needs of guests can also be achieved with a seasonally adapted, healthy food offering, tasty lunch packages, complementary services in wellness and health, as well as preserving our diverse range of activities (think: alpine skiing, swimming, cycling, indoor sports, and much more) for variety.

Last but not least, and here we are all called upon again, as entrepreneurs, employees, and private individuals, it involves the careful handling of our nature and its preservation as our most important destination asset. Whether through active participation in small actions like the annual Clean Up Challenge or by exemplifying and supporting sustainable tourism.