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Love for detail
The new stamping points
It is the little details that highlight a region, shape its overall impression, and create that atmosphere which stays in the guests' memory. Thus, our new stamping points enhance the hiking experience in the region with a small but impressive detail.
In our new strategy, the ATMOSPHERE is considered the core of the brand – this big word encompasses a lot but is primarily nurtured by small, loving, and fitting details. It should always be in our minds, regardless of which success pattern we are currently working on. During the idea collection for our summer lighthouse "Wander-Wonderland," the stamping stations, among other things, came into focus last year.
As a small detail along the way or at the endpoints of great hikes, they motivate guests and provide memories in the stamping pass. From the TVB's perspective, they also serve as a tool for guidance and significantly contribute – when well-designed and of high quality – to the atmosphere conveyed by the region. Against this background, the marketing, graphic, and maintenance teams redesigned the stamping stations of the region.
83 stamping locations - many regional highlights
The region counted 67 stamp opportunities for the collection pass in 2024. They all looked different; some were red metal boxes with a yellow "Stamp Locations" sign. Many of them had been damaged over the years, or had been "repurposed" into nesting boxes by birds due to their holes. The decision to redesign them attractively was therefore made quickly. The survey of the locations revealed that many regional highlights, such as the Peace Bell, the Pfarrbichl, or the Cold Water Lake, previously did not have a stamp location; they were mostly located at huts. "We wanted to change this situation," explains managing director Elias Walser. "We want to send our guests to the highlights of the region, as well as offer places that are accessible in both summer and winter and not dependent on opening hours." Now, a total of 83 stamp locations can be visited. In the collection pass, which also received a new format as a compact booklet, a distinction is made between highlights and huts for clarity. The total points are, however, classically derived from all the points hiked to.
New, thoughtful design
The highlight stamp stations are now small wooden huts with red roofs and closed doors. "The red roof makes them stand out; the closed door with weight allows it to close independently, preventing animals from nesting." The design of the stamp is engraved onto the door using a laser. On the inside of the door, there is an information board with a QR code and an explanation of the parallel digital stamp pass offered. The stamp stations are an in-house production of the TVB: The design of the stamp motifs was developed by the graphics team, and the individual stamp plates were created by the municipal workshop using laser engraving machines. The municipal workshop team also manufactured the houses, door engravings, and signs.
In total, idea generation, conception, and production took one year. The output of this relatively large effort may initially seem small. However, considering the overall picture, the contribution to the core brand of the region, and the indirect value brought by the collection passes, hiking badges, and memories taken home by guests, these seemingly small details have a significant impact.
Unfortunately, just 14 days after the new stamp locations were set up, the first cases of vandalism occurred. A small hut was demolished, and several others – including those at Seekirchl, Möserer See, Seefelder Joch, and Geisterklamm – were defaced with stamp ink. The construction team is already working on repairing the huts and shortening the chains on the stamps. However, there remains disappointment and confusion as to why these small but valuable infrastructure elements, which bring joy to many visitors, and the effort behind them are not appreciated and respected by everyone.
All incidents will be reported, and selected locations will be monitored with wildlife cameras going forward.