As part of the second FIS Nordic World Ski Championships in 2019, an impressive architectural landmark was created in the Arena365 with the impressive media tower. Inspired by the traditional construction of wooden hunter's high seats and the gable constructions of historic farmhouses, the World Cup Tower is a masterstroke of alpine craftsmanship: Built using modern carpentry techniques, with three fully glazed outer walls for a generous view of the competition arena.

For sporting events, the 15-metre-high observation tower functions as a command centre for competition management, announcers, timekeepers, adjudicators and the ongoing reporting of the media representatives present. The World Championships Tower also serves as a viewing platform for interested visitors away from the sports facilities: A freely accessible staircase leads to an expansive roof terrace with a telescope from the Tyrolean company Swarovski - for crystal-clear panoramic views of the surrounding Alpine scenery.