Current News

Best Panorama View

Observation platforms are very popular – allowing a clear view into the distance and discovering the (holiday) region from above creates top moments. To ensure that no details are missed or to precisely locate one’s own house or hotel, there are several Viscope telescopes available on Tyrol's high plateau. In addition to perfect long-distance views, they also offer interactive elements like the displayed names of mountain peaks.
The newest of these telescopes was installed this week at the large Toni-Seelos jump, from which one can enjoy a perfect 360° panoramic view of Seefeld. For our little ones, there is a suitable children's platform.

Summer Nights

Just as summer is coming to an end, the desire to savor every minute of the warm evenings is great. To keep things interesting, the Seefeld municipality and the TVB will keep the floodlight system at the Seekirchl Play Park on until 10 PM daily until the end of the holidays. The padel courts and ball game areas are thus well illuminated.
During the day, the play park has a lot to offer as well. Its setup is now completely finished. Recently, covered seating areas and a drinking fountain were added for cozy breaks.

White Night

Last Friday, the traditional White Night organized by the Seefeld merchants once again enchanted guests and locals with its unique flair: fashion shows, culinary delights, music, and culminating in a white fireworks display created a perfect summer night. The event team from TVB, especially the construction team, was involved. They provided the necessary event materials and assisted with setup and takedown.

New Webcam

Our Panomax webcams are widely used. Whether by guests, locals, or the occasional weather channel, the images of Tyrol's high plateau are shown around the world and inspire a desire for a vacation with us. To showcase the region in all its diversity and to highlight as many corners as possible, we continuously expand our webcam offerings. Recently, a new 360-degree camera at Rauthhütte was added, which offers a great panoramic view over Leutasch, the Inn Valley, and the Hohe Munde.

Musical enjoyment

Currently, the 18th edition of the Seefeld Music Days is taking place in Seefeld with Rudens Turku. The star violinist offers master classes for special musical talents together with his team and enchants Tyrol's high plateau with concerts featuring top-class artists. Last week, the already traditional Night of Classics captivated listeners in the Kurpark despite the uncertain weather.
The tourism association has always supported the Music Days. Especially during the concerts, our entire event team is at work, as well as our marketing team promoting the event. Our contribution reaches five-figure amounts in the budget.

Fully Present

Thanks to numerous influencer trips, Tyrol's high plateau is once again showing a lot of presence on social media and blogger websites. By the end of July, follower-strong content creators from Sweden, Italy, the Netherlands, Austria, and Germany visited us. Vincent Croce produced and published impressive images from the Karwendel, Eyal and Sharon Krafft were thrilled by Leutasch, Serena Biella took her family on tours in and around Seefeld, Lisa and Ricardo presented Arena365 with a roller track and showcased our strength in trail running, and Marlene took a trip to the gorge which she described as Caribbean-like.
Everyone was in any case enthusiastic about our region and is thereby attracting new guests.

Sunday Times

In May, a beautiful article by Mike MacEacheran was published in the renowned Sunday Times. The well-known travel journalist hiked the Leutascher 3-day hut-to-hut trek for families with his family last summer and was very enthusiastic. As is known, this hike is unfortunately not possible this summer due to the hut issues. However, on their website, you will find three exciting alternatives that promise just as great a continuing hiking experience and hut flair.

FlyingCam

Our webcams have a cool new feature. Our team recently integrated the so-called FlyingCam Region Seefeld. This includes drone videos of the region that are updated regularly. While the footage is not live, it will always be current and provide our guests with a new, exciting insight into the region.
For the winter season, we plan to forward this to the TV channels BR, MünchenTV, and SWR for broadcasting.

Made easy

The web app NaturTrip has been making it easier to plan trips using public transport for years. Now there is a new function that helps your guests right from their public arrival. For businesses, a personalized link is available that you can use for free on your website or in your digital guest folder. Alternatively, the function can also be directly embedded on the website as an iFrame – as has been done here. For more information, feel free to contact us at website@seefeld.com.

Seefeld in the German Weather TV

In early July, the TV channels ntvNachrichten, RTL Deutschland, and SAT.1 visited us and made recordings at Tyrol's high plateau. As a result, the region was featured all day on German weather channels on July 6 and 7. Filming took place at the Hämmermoos-Alm, by the Isar River, at Lake Möserer, at the Peace Bell, and at the WM Tower in Arena365.
The two well-known weather moderators Paul Heger and Alban Burster reached a total of about 4.8 million viewers. The actual broadcast time was 30 minutes each day.

Summer freshness

Last Monday, the Radio Tirol Summer freshness visited us once again. This time, it was a discover day at Areana365. Despite the uncertain weather conditions, over 500 people set out on an exploration tour. For the adults, the highlights were certainly the ski jump tour and the biathlon trial shooting. The kids unleashed their energy on the bouncy castles, in the bike parkour, and while playing. Many also followed the riddle rally, where there were great prizes to be won. The 11er enjoyment bus provided culinary delights.
Between Friday and Monday, about 15 employees from the TVB were on duty to ensure a smooth setup and takedown and to optimally assist the guests on site.

New Hiking Bus

Since Monday, a new free hiking bus has been in operation between Scharnitz train station – Straße durch den Boden – Leutasch/Weidach – Unterleutasch – Mittenwald – and back to Scharnitz. This was organized at the initiative of the municipalities of Leutasch, Scharnitz, and Mittenwald, as well as the two tourism associations of the Seefeld region and the Alpenwelt Karwendel/Mittenwald. The route of the hiking bus Arnspitzrunde is operated by Wetterstein-Reisen. You can find the timetable here.
This new route brings two major advantages for our guests: Firstly, the hiking area of Karwendel is directly connected to Leutasch, and secondly, Mittenwald can be reached again via Unterleutasch. At the same time, vacationers from the Isar Valley can conveniently and quickly enjoy our offerings in Leutasch for a day trip.

Environmental action

Last Friday, the next successful environmental action by the Team Plateau took place at Lake Wildsee in Seefeld. Together with neophyte expert Dr. Konrad Pagitz, the invasive, non-native plants were removed by 22 diligent team members in the sensitive area between Wildsee and Reither Moor.
Another action day is planned for August. In Leutasch and Scharnitz, you can also regularly help remove the intruders and protect our regional species. More information about the dates can be found here.

On Track

Last week, our sustainability coordinator Michaela Kraler attended a networking event of the TW project “On Track” in Innsbruck. Together with representatives from ÖBB, Swiss Federal Railways, Deutsche Bahn, and VVT, the TW, the TVBs Innsbruck and Seefeld, as well as Astrid Rollinger from “Vacation on the Farm” and Verena Bellony from Alpine Resort Schwarz, discussed how to make travel by train more attractive for guests. Structural topics were discussed alongside communication strategies, and both positive and negative experiences with initiatives, incentives, and product packages were shared.

Tyrol's high plateau is certainly very advanced in this regard, but it is always dependent on good cooperation with regional partners. This is optimally promoted through regular exchanges.

New: Toni Seelos Jump & Roller Track

From now on, the Toni Seelos Jump and the Roller Track in Arena365 will feature new access systems. The jump along with the jump lift is accessible daily from 09:00 to 16:00. The roller track has separate time slots for different user groups between 08:00 and 20:00 daily: Ski rollers, Performance Ride, and Easy Ride. Time availability must be checked in advance before usage in the calendar. Access is only through the official access points located at the lift - entrance to the jump – and at the WM Tower – entrance to the roller track.

Tickets are available online – jump or roller track – or directly on-site at the ticket machine. For guests, visiting the jump is included once per stay in the guest card. The annual pass for trails & roller track includes usage of the roller track. Both cards must be carried to open the access systems. The accessible roller track access will be completed this week.

Significant Increase

In the first weeks of July, two classic events in the region took place again: the Strudel festival and the Winzerfest. Our event team was on site both times with six and seven members respectively. A total of 11 days of work went into setup and teardown activities. We take care of setting up the wooden huts, market stalls, umbrellas, tents, stages, as well as providing support for sound and lighting technology.
With beautiful weather, visitor numbers were clearly above those of 2025, with an increase of 30% to 40%. We are proud to have treated so many guests and locals to culinary and musical delights together with our businesses

Certified Hiking Village

After Seefeld in 2023, Leutasch has now also been designated as a certified hiking village by the Austrian Hiking Villages. With the Gaistal Alpine Round Hike, the Village Round Hike Weidachsee-Leutascher Ache, as well as its entire infrastructure, the valley impressed the experts.
The certificate was handed over to managing director Elias Walser at the Hiking Symposium 2026 in Bad Hofgastein at the end of June. In the coming days, the corresponding signs will be installed by our Leutasch municipal team under the direction of Andreas Steuxner.
At the symposium, the topics of hiking as a source of mental and physical health, as well as hiking in the tension between the need for authentic, unadulterated experiences and AI-optimized activities, were also in focus.

Vision 2040

Just before the end of the school year, the first year of the new cooperation between the TVB and the Mittelschule Seefeld reached a successful conclusion. During the Design Jam, the students developed their vision for Tyrol's high plateau in 2040 and presented it in 90-second pitches to a five-member jury. There were many exciting ideas, from a regional food truck offering local products in young dishes, to a green energy cycle for the school, to a weekly plan app that introduces its users to a lesser-known excursion destination in the region every day. You can find more information here.

Nature in Transition

In early July, a small group of interested people met with biologist, mountain guide, nature guide, and climate educator Hermann Sonntag in the Karwendel, to get to know the nature of this local mountain range better through four stations and to understand the impacts of climate change in water, forest, rock, and gorge. Sonntag also provided an outlook on what we can expect in the future.
The offer was aimed at the members of Team Plateau and locals. However, we also had the pleasure of welcoming three long-time regular guests who enriched the exchange and development of共同 ideas around nature, climate, and regional responsibility with their outside perspective.

Region Seefeld App

The previous Visit Seefeld Guide is now officially available in the app stores as Region Seefeld App. For our guests, the app remains the ideal digital companion during their stay on our high plateau – packed with information on activities, events, tour tips, and helpful local services. The app impresses with its easy handling and clear design. Up-to-date tips provide a quick entry into the holiday experience and complement the comprehensive information.

The app is available in the Apple App Store and Google Play Store. More information can be found at: seefeld.com/region-seefeld-app

Networking Meeting

On July 2, 2026, our landlord coach team participated in the networking meeting "Strong Together - Clearly Defined Interest Representation" of the Tyrolean Tourism Associations. The Tyrolean Chamber of Commerce provided exciting insights into the general terms and conditions of the hospitality industry. Elisabeth Kurz, chairwoman of the Alpine Hosts, presented the future visions and strategies of her association. Astrid Rollinger, managing director of Holidays on the Farm, showcased the current developments and orientation of this organization.
In the afternoon, there was a practical insight into the rental operations of Johannes Hörtnagl, the state and federal chairman of "Holidays on the Farm". The personal exchange between the landlord coaches offered a valuable opportunity to share experiences, take away new impulses, and strengthen the cross-regional network.

Top Offer

The Tirol Tourism Board has taken a close look at the local trail running offer and has included Tirol's high plateau in the five top trail running regions. We stand out primarily with our dual offer for summer and winter as well as several top trails in different levels of difficulty. Additionally, we score points with our perfectly prepared tours, including GPX data and elevation profiles, convenient public transport access, our events - like the Karwendelmarsch, the Ganghofertrail in Leutasch or the Wintertrail in Seefeld - and our businesses that provide materials, guided tours, and many other services on-site. More details about our offer can be found on our trail running page.

New Accent

Using public transport by bus or train makes holidays significantly more environmentally friendly. That’s why six Austrian tourism regions are offering a special incentive this summer with the action 1 Ticket 2 Holidays: Anyone who spends a minimum three-day holiday in one of the destinations awarded the Austrian Environmental Label and travels there by public transport has a chance to win three days of winter holiday in a partner destination! From Tyrol, the Seefeld region and the Wildschönau are participating. More information can be found on 1 Ticket 2 Holidays and in the press release on the TW Portal.

Short and compact

There is much to tell about the TVB and its employees. Sometimes it's also exciting to get to know our executives and colleagues in a compact form - professionally and a little personally. Therefore, we are starting a new loose series on PlateauIntern: 3x2 Questions to… Kicking it off is Lisa Krenkel, who recently went on maternity leave, with a brief, personal reflection on her 10 years at TVB.

Relaxed

Despite the great heat, the 5th Good Vibes Festival with Marcel Clementi took place quite relaxed last weekend. 200 satisfied yogis enjoyed many exciting sessions. The thunderstorms triggered some spontaneous set-up and take-down actions for the organizing team of the TVB, especially on Sunday, which were all managed well. The exhibitors also expressed satisfaction with the three days of yoga vibes on Tyrol's high plateau. Medially, we received quite a bit of attention from Tirol TV and the ORF program "Am Schauplatz." The next edition of the three-day event is already in planning.

New and Central

Since today, the public buses of SAD in Leutasch Kirchplatz stop at their new stops directly on the main road. The central stop was created thanks to the initiative of the municipality of Leutasch and definitely enhances our overall public transport concept. Guests and locals can only board and disembark directly at the municipal office and the TVB's information office. Furthermore, there are safe and barrier-free waiting and boarding options available for both directions.

Time to Climb

Since mid-June, three via ferratas have been available in the region. In addition to the Seefeld panorama via ferrata, the Thyrsus and Haymon via ferratas have been added on the Reither side. You don’t have to be a legendary giant like the two namesakes to tackle these. Ensuring you have safe footing, a head for heights, and the necessary equipment – which can be rented at the Rosshütte cable cars and other businesses in the region – is sufficient.
The via ferratas were constructed by Andreas Würtele, among others an expert in alpine trail construction and a specialist in mountaineering. You can get a first look at our Instagram page. The great reel was edited by influencer rike.mountainlife, who often travels across Tyrol's high plateau.

Protect Native Species

Neophytes are increasingly spreading and threatening our native species. However, we can actively combat them. Last Wednesday, Dr. Konrad Pagitz from the University of Innsbruck came to us and discussed the topic with around 20 dedicated members of the Team Plateau. The focus was on questions such as: How do I recognize neophytes, and how do I properly remove and dispose of them? Furthermore, Pagitz introduced the most common representatives found here: Himalayan balsam, giant goldenrod, knotweed, and giant hogweed.

The Team Plateau now meets regularly to remove neophytes and thus protect our native species. Volunteers are always sought and welcome! For more information on the dates, you can find it here for Leutasch and Scharnitz. The next tour in Seefeld starts on July 24 at 5 PM at Waldbad Sonja (P7).

Understanding Change

On Saturday, July 4, 2026, the TVB, together with biologist and climate educator Hermann Sonntag, invites you to an exciting hike in the Karwendel Gorge. The expert will show us how climate change is noticeable in the Alps. In addition to interesting insights that will change our understanding of nature, the focus will be on exchange and getting to know each other. The event is part of the Team Plateau project and is supported by the federal government, state, and European Union.
We will start at 10 a.m. at the Nature Park Information Center in Scharnitz. The hike lasts about 3 hours and covers 9.5 kilometers and a height difference of 135 meters. Please register by contacting michaela.kraler@seefeld.com or 0664-8572508.

Art Tip: "House T"

Since Friday, the KiS – Art in Seefeld has been showing the Exhibition Thomas Schütte "House T". Large-format woodcuts, an architectural model, and a video about the realization of the "Holiday House T." - whose model was realized in Mösern - are on display. Schütte's works navigate between model, sculpture, and imaginary space – familiar yet enigmatic. The "Holiday House T." in Mösern is a special highlight, realized as a walk-in sculpture, which can be visited as part of the exhibition.

The exhibition is open with free admission until September 27, 2026, every Friday to Sunday, from 4 – 6 PM at the Old Fire Hall.

Combatting Neophytes

As part of the Team Plateau, the TVB, the Plateau municipalities, and the KEM Seefeld Plateau invite you to an info event on the topic of Neophytes on Wednesday, June 24 at 6 PM. How do these non-native plant species harm our regional biodiversity? What can we do to protect them? In addition to a brief theoretical introduction, we will then take active measures against the intruders. This topic will be addressed even more collaboratively across municipalities in the future. Everyone who wants to help strengthen our precious biodiversity is therefore warmly invited. This time, the meeting point is at the parking lot of the Heel car workshop in the Leutasch industrial area. You can find more information here.
In Scharnitz and Leutasch, there will be additional dates for combating neophytes starting from now on every Friday. These will be supervised by Monika and Hans Bantl, and Daniela Mocker-Ahrer. More detailed information can be found above under the links.

Future Cross-Country Skiing

At the end of May, Lisa Krenkel attended the annual meeting of the "X-Country Hotels & Resorts e.V." at the Brandnamic Campus in Brixen. New members from our region include the Biohotel Leutascherhof and Hotel Eden. The meeting in South Tyrol provided exciting insights that can influence future offerings. The current marketing report indicates a slight preference for classical technique among guests. The quality and length of the trails are critical in choosing a region, with personal recommendations being highly valued. The platform Cross Country Ski Holidays is utilized for vacation planning, and its logo serves as a recommendation in AI queries. Future researcher Andreas Reiter also sees cross-country skiing as a strong partner in the emerging health and longevity tourism.

Plant Ingredients and Longevity

The 6th Austrian Summit on Natural Products last weekend focused entirely on the topic of Longevity. In around 40 lectures and panel discussions, leading scientists illuminated how plant ingredients contribute to more healthy years of life. The topic of extending healthy life years, briefly Longevity, is becoming an increasingly important aspect in tourism as well. The Alpin Resort Sacher has increasingly dedicated itself to this topic in recent years, and thus served as the conference hotel.

As a region, we are proud that experts from this growing global market have been our guests for the 6th time. In addition to researchers, representatives from leading companies ranging from L’Oréal to Bionorica were also present.

Almputz

Last Thursday, our sustainability coordinator Michaela Kraler and the Plateau Pioneers were again together with nature park manager Anton Heufelder at the Almputz on Kastenalm in Hinteraurtal. As part of the 'Nature Conservation Plan on the Alm', protruding branches of dwarf pines were trimmed and emerging young spruces were cleared. Additionally, the group collected fallen branches and larger stones into piles. The aim of these measures is to maintain the structurally rich mosaic of limestone grasslands, dwarf pine bushes, and light canopies. This interplay not only defines the charm of the alpine landscape in Karwendel but also its health.

Program expanded

Recently, we have expanded our program on PlateauTV. In addition to the current weather forecast, live webcams from the region, selected videos, and a compact event preview, we also offer an exciting evening program. On Tuesdays at 8 PM, the impressive ORF Universum episode "In the Realm of the Peregrine Falcon" airs. On Wednesdays, Karina and Bernd invite you to a reality check on Tyrol's high plateau at 8 PM. And on Thursdays, the ORF Universum episode "Stories from Seefeld" takes us back in time. PlateauTV is available online any time as well as on MagentaTV channel 26.

Special Edition Future

Last week, the Tyrolean high plateau proudly hosted the Special Edition of the European Media Summit, to which the state of Tyrol and ProMedia Kommunikations GmbH had invited guests to the Sports and Congress Center Seefeld. The focus was on the future of Austrian media; its significance, its economic perspective, and its challenges. Governor Anton Mattle clearly affirmed the importance of free media for liberal democracies and called for a sustainable safeguarding and strengthening of regional media. The key to this, experts such as ORF General Director Ingrid Turnher, German media scholar Bernhard Pörksen, Swiss media manager Markus Spillmann, and all present industry representatives agreed, lies in stronger cooperation. The evening reception of the regional media at the AlpinResort Sacher was also used for intensive exchange.

Star-shaped

Just in time for Pentecost, the hiking weather is setting in on Tyrol's high plateau. Of course, this also rekindles the desire for long-distance hiking with the family. Unfortunately, due to the situation around Wettersteinhütte and Wangalm, our Leutascher 3-Day Hut Hike for families is currently closed. However, you can find some exciting alternatives on their website and on our family hiking page. And don't forget: Families can also benefit from the new format of star-shaped long-distance hiking that we recently introduced in the print edition. Several days, several hikes with a light backpack, but a fixed accommodation with additional offerings. And the hut atmosphere can also be perfectly enjoyed during the day with dumplings and Kaiserschmarrn.

Integration as the Key

Implementing sustainability, especially in tourism, is not straightforward. This point was recently agreed upon by the Tyrolean sustainability coordinators during their meeting at Lake Achensee. The key to success lies in understanding that sustainability must not be viewed as an additional topic, but rather integrated into all processes, decisions, and offerings. How this can be achieved was discussed using implementation examples from the Achensee region. Michaela Kraler brought back exciting insights to the high plateau.

Historical sought!

The rich history of our region is not only a source of interesting stories but also provides guidance for the future. To make exciting facts, lessons, and anecdotes accessible to a broader audience, the tourism association and the chroniclers of Tyrol's high plateau continuously prepare these. We rely on your help for this: If you have old documents, photos, or other interesting materials (digital or analog) or if you find them while spring cleaning in your cellar or attic, please get in touch and let us share in this precious knowledge. The main contact person at the TVB is Kathrin Ebenhoch: kathrin.ebenhoch@seefeld.com or +43 664 8572509.

Join us!

In October 2025, Team Plateau started, and now we are entering the idea generation and project development phase. However, it is never too late for new impulses – that’s why we warmly invite everyone to contribute to the action areas of sustainable mobility & accessibility, energy & energy efficiency, nature conservation & biodiversity, recreational space & quality of life, regional (agricultural) economy, or the open topic storage. Feel free to sign up at any time here.

Print, the Fifth

These days PlateauIntern enters its third year, and the fifth print edition is arriving in your mailboxes. We are excited to present our latest investments in tourism infrastructure as well as the promising future product "Star-Shaped Long-Distance Hiking". Furthermore, we take a look back at the development of the TVB since 2016. Stay tuned and remain loyal to us as readers!

Nature-friendly Gardening

When the flowers begin to bloom in spring, the longing for a beautiful garden grows. Even at 1200 meters with barren soils and snow in May, not much effort is needed. This was learned in early May by the gardening members of the Team Plateau. Franz Staudinger and Marianne Enthofer demonstrated how to create a low-maintenance, nature-friendly garden with climate-fit beds. The Ganghofer Museum provided the model areas as hosts, which were eventually sown with the treasures from the local Seed Library. Thanks to everyone who participated. We are already looking forward to the first blooming!

In detail

At the end of April, we reorganized our webcams and weather forecast on our website. Both now have their own subpage. The weather page has been significantly improved in this process. We now access live data and forecasts from the DreiWetter stations powered by Kachelmann and can therefore provide individual values for, e.g., Seefeld, Leutasch, Mösern, and the Seefelder Joch. This way, you really won't miss a single ray of sunshine.

Karwendel in the Spotlight

Four mountain ranges and 40 kilometers of pure Alps – the Karwendel mountain range is a special place. It is located in the largest nature park of the Eastern Alps and is home to a lot of untouched nature. At the same time, climbing history has been made here and pioneering work has been done. Today, nature conservation, dreamy high-altitude hikes, and extreme sports like canyoning co-exist peacefully in this unique landscape. Supported by Scharnitz's Heinz Zak and Leutasch's David Sikan, Servus TV provides insight into all these facets in its mountain world documentary “Karwendel – A Wild Alpine World”. To be seen on Monday, May 11, 2026, at 8:15 PM on Servus TV.

Clean and quiet

Since this week, six new e-buses are operating on Tirol's high plateau in regular service. By the end of the month, the entire SAT fleet in our region will be converted to the ECITARO vehicles. Just in time for the start of the summer season, you can travel from A to B with us in a completely emission-free and super quiet way. We are pleased to have achieved this milestone that we set for ourselves in 2023 as the first tourism destination to be honored with the Austrian Environmental Certificate.

Climate Resilient

Last week, the 'RepLab Destinations' of the Mount Resilience Project met for a study trip in Seefeld. The project includes ten regions of European mountain areas from Lapland to northern Spain and Bulgaria that are addressing climate change and its impacts in the mountains. Tyrol's high plateau is one of the demo regions developing and testing transformative solutions for climate change adaptation. Elias Walser and sustainability coordinator Michaela Kraler presented the region to the other members, highlighting our current challenges and how we are tackling them with our new strategy and active climate change adaptation. Simon Rios-Damerow presented the role of the KEM.

Future Plans

In April, managing director Elias Walser, destination and product management leader Joachim Pölzl, and our future marketing director Katharina Emslander visited the adidas headquarters in Herzogenaurach. In addition to getting an insight into the headquarters of the global brand, the three discussed with Robert Mücke (Head of Global Sports Marketing adidas Olympics, Winter Sports & Cycling) and Andreas Träxler (Global Sports Marketing adidas Winter Sports) the previous cooperation, which was mainly event-based, between adidas and our region. For the future, thanks to Arena365, the framework is also in place to expand and further develop the collaboration towards a year-round partnership.

Completed

More than seven years after the last World Cup competitor crossed the finish line in the traditionally concluding 50-kilometer cross-country race, all outstanding financial questions regarding the 52nd FIS Nordic Ski World Championships have now been resolved. On Tuesday we received the final signed agreement from Vienna between TVB, the municipality of Seefeld, WM-Sportanlagen GmbH, and the Republic of Austria. This brings a large and challenging chapter to a good end.

Spruced up

Sunshine, snowmelt, and the first flower meadows make Tyrol's high plateau look particularly pretty at the moment. To truly remove all unsightly remnants of winter, you and we came to the aid of nature last week. During the annual Clean Up Challenge, 880 kilograms of waste were collected and properly disposed of through the local depots. Thank you to all the diligent helpers!

New Job Portal

With our new digital job platform, we are now consolidating job openings in the region at one place. This simplifies the recruiting process and strengthens Tyrol's high plateau as an attractive employer community. The previously existing PDF list of job advertisements will be discontinued.
Companies can publish their job openings for free on the portal for a maximum of three months. Applicants can quickly and easily find everything they need to know and can apply directly. For more information on registration as an employer, you can find it here.

Reither Giant

In the past few weeks, the Reither Giant has been established in the village square of Reith – a café, bakery, and village shop all in one. It invites you to shop for regional products and enjoy a cozy atmosphere from Monday to Friday from 6:30 AM to 12 PM and on Saturday from 6:30 AM to 12 PM. Fresh bread is delivered daily by the Waldhart bakery. The Giant is a cooperative project; for €250, one can acquire a share and thus shop even outside of business hours.
More information and a personal meeting will take place next Saturday, April 25, 2026, from 10 AM, when the Reither Giant will be opened with live music, tastings, and a glass or two.

Time Travel

Tomorrow, Thursday, April 23rd, the Seefeld Archive invites you to a time travel into historical Seefeld at 3 PM with free admission. The film "The Shepherd's Song from Kaisertal" will be screened at the Seefeld cinema, which was mostly filmed in Tyrol's high plateau in 1956. Among other things, the Reith train station, the old parlor of the Klosterbäu hotel, the Geigenbühel, and the Seefeld church can be seen. Many residents also participated as extras. One of the then very famous leading actresses, Franziska Kinz, also lived many years in Seefeld. More information about the film can be found here.

Attention

The cohesion in our region and the solidarity of our guests is currently enormous and gives everyone strength. Unfortunately, some are taking advantage of this. Currently, illegal fundraising campaigns are circulating in the name of Hotel Klosterbräu. Please do not engage with them, do not follow any of the listed accounts, and report anything suspicious to the police! The TVB and the entire region are dismayed that the damage and suffering of a family are being exploited for profit.

Solidarity

The fire at the Hotel Klosterbräu once again demonstrates how important solidarity in the region is. It was a powerful sign for us and many others to see Mayor Andrea Neuner in a firefighter's jacket and TVB vest on duty, for the hotel, for Seefeld, and for the region.
Our managing director Elias Walser was also present. The TVB was directly involved in the precautionary evacuation of the 150 guests from the Alpenlove and Post hotels and worked together with the team from WM Sportanlagen GmbH to ensure smooth emergency supplies in the WM Hall as well as further accommodation in four opened hotels on the plateau. Some of our employees were part of the emergency services, to whom they voluntarily dedicate their free time.
We would like to sincerely thank them, all the helpers, and the hotels that spontaneously welcomed the guests so well. The upcoming period will be a significant challenge, where our task will be to support our affected member. We hope that the lived solidarity of the past 48 hours will last for a long time and strengthen our region for the future.

Once new

Yesterday, the information Seefeld received a new floor covering - a modern gray color brings a breath of fresh air to the train station building - pleasant to see and easy to care for, especially during the winter when many wet boots walk on it. Additionally, the drinking fountain will also be renewed. Today we are 'rearranging'. Maximum efficiency was achieved on the short construction site. Thanks to everyone who helped out!

Sporty Presence

Even outside of our core seasons, the Seefeld region is present on both national and international competitive levels. At the end of March, the first Seefeld Winter Trail powered by Löffler, the youth biathlon international competition, and the Tyrolean Indoor Championships in tennis took place almost simultaneously. Next weekend, Austria's padel elite will gather at Casa Padel for the HEAD Elite Tour. Each of these events brings the Tyrolean high plateau visibility in both traditional and social media, as well as some guests.

Press Event Zurich

Last week was all about our Swiss guests. Janina Sauer attended the press event of the Austrian Tourism Board in Zurich and presented the High Plateau of Tyrol in the Koni cinema as part of the new ÖW campaign "The Austrian Synapse". The underlying neurological concept: the uplifting experience we offer creates new synapses, making our guests unable to forget the region. For some attendees, this has already worked; initial press reports and posts have been published.
Ahead of the event, Managing Director Elias Walser was interviewed by well-known Swiss podcasters Nadja Zimmermann and Steffi Hibder; you can listen to it here from minute 16:20.

New Eye-Catcher

Arena365 adds another highlight. The wall of the main building is now adorned with an exclusive graffiti by urban art artist Sketch. The Tyrolean artist created a spectacular image in the arena colors that connects the region, the arena, and its main sports – ski jumping, cross-country skiing, and biathlon. An artistic eye-catcher with sharp edges, soft transitions, and the unmistakable line work of crazymistersketch.

Cooperation Future

Last week, the fourth graders of the Seefeld Middle School received an intensive insight into the significance of tourism, the tasks of the TVB, and the theme of sustainability in our region. Sustainability coordinator Michaela Kraler visited the students in class; afterward, they, like in 2025, came to an open house at Arena365. The conclusion will now be a 'Design Jam' as part of the Team Plateau, where the youth will present their vision for Tyrol's high plateau of the future. More info can be found here.

Premiere successful

The Wintertrial Seefeld – powered by Löffler successfully celebrated its premiere last Saturday. Around 200 participants from eleven nations were on two courses: The Gschwandtkopf Wintertrail covered 12 kilometers and 420 meters of elevation, while the Brunschkopf Wintertrail spanned 30 kilometers and 830 meters of elevation. In the evening, about 30 runners had already completed a six-kilometer loop with 152 meters of elevation in the Möserer Tal during the Community Night Run in favor of Arche Herzensbrücken.
The event was managed by trail expert Gerhard Gstettner and the TVB. On the competition day, we were supported by the mountain rescue teams of the region, who took care of the refreshment stations and medical assistance together with the Red Cross. A total of 17 people were on duty as helpers.

Hope Giver Sports

In mid-March, the 18th International Austrian Ski Championships for Transplantees and Dialysis Patients took place in Leutasch. Despite outstanding athletic performances, the focus was not on competition, but on the joy of life. Over 70 athletes from eight nations celebrated that they have been given a new active life thanks to transplantation or life-sustaining dialysis. Sports provide them with new hope and trust in their bodies every day. The multi-day event was organized by the Austrian Transplant Sports Federation, supported by SC Leutasch (cross-country skiing and snowshoe events) and SV Oberhofen (alpine skiing) as well as local businesses. The TVB took care of the Weidach ski trail and covered it with snow again in parts.

Video and Podcast

Since summer 2023, Experience Tirol invites visitors to virtually explore our federal state using the latest technology at the Kaufhaus Tyrol in Innsbruck. A year later, the associated podcast by Felix Kozubek and Peter Margreiter was launched. Since 2025, the Seefeld region has been collaborating with the two, resulting in an EXPTPOD Special: Feeling in Alaska and quite a bit personal as well as the video format "On an adventure with Experience Tirol" featuring two regional episodes Exploration of Seefeld & Leutasch's Culture and Seefeld's Cross-Country Skiing History. They provide old and new insights and stories for the eyes and ears that inspire a desire for the region.

Part of the team

In this, their fourth year, the TeamCard of the Seefeld Region has become a real success. While there were only around 180 holders in the past, there are already about 760 this year. Of course, the winter season with its day tickets for Rosshütte and Gschwandtkopf is particularly interesting. But even in the summer months, there’s much to discover with the TeamCard: Whether swimming pools, tennis courts, or golf – there’s plenty of action. So it’s never too late for the employees on Tyrol's high plateau to become part of the team and discover its beauty in their leisure time.

Excellent enjoyment

Tyrol's high plateau stands for enjoyment on many levels. The culinary level has been awarded again in recent weeks. New at the highest level is Bertas in the Weisses Rössl in Reith, which can celebrate two Gault Millau toques in its first year. The Hotel Sacher has consistently matched this for years. The Zomm impresses in a new location with three toques. The Hotel Interalpen retains its four toques and a Michelin star.

Marketing Benefits of Film

Cine Tirol and the WKO Tirol published a study in February on the "Economic Effects of Film Promotion in Tyrol 2021 – 2024". In addition to immediate value creation, the benefits and value in location and brand communication are emphasized. Tyrol's high plateau has been the backdrop for prominent shoots in recent years: from a commercial of a French luxury brand to sports trailers for ZDF, the Dutch RTL dating show Winter vol Liefde and the cinema adaptation of Jörg Maurer's crime novel Hochsaison by W&B Television and RTL Germany, to the ORF and Netflix hit Totenfrau and the new comedy by Marco Petry Eat Pray Bark, which is set to launch on the streaming service on April 1, 2026.

Inclusive expansion

As part of our initiatives for sustainable and inclusive tourism, we are starting a new LEADER project on April 1, 2026: Within the coming year, our existing 3.6 km long and 3 meters wide ski roller track will be further developed into a barrier-free path for roller sports. The goal is to make the previously mono-functional training infrastructure accessible to new target groups through a time-controlled usage system as well as barrier-free information and guidance systems – especially for children and young people, people with disabilities, para-athletes, and other supervised sports and movement formats. More information can be found here.
This project is financially supported by the federal government, state, and European Union.

Focus Winter Hiking

During the winter season, a new project from our marketing team went online: the theme-leading platform www.winterwandern.at. Like its counterpart www.langlaufen.at, it is not just a regional page, but a comprehensive inspiration and information page on the topic. This positions us as a thematic center of competence, also by mentioning and describing other regions, making us a benchmark and reference for the subject. Moreover, the page clearly reflects our signature and conveys our values, as most of the content is produced by us and on Tyrol's high plateau.
Overall, this allows us to engage with users and future guests early on and to occupy the topic of winter hiking digitally at a superior level.

Spring Webinar Series

On March 19, 2026, the Landlord Academy Tyrol will kick off its Spring Webinar Series. The proven "Knowledge Thursday" regularly offers exciting webinars on landlord-relevant topics. Currently, the focus is of course on AI tools, their application, their benefits, and legal questions. Additionally, dynamic pricing and social media topics will also be addressed. The program along with the registration link can be found here. All current and many past webinars can be viewed anytime in the VTT Media Library.

In-house TV program

From now on, everyone can bring Tirol's high plateau to their own screen via streaming. Whether live webcams, a compact event preview, the daily trail report, or selected videos – the program is freely accessible at any time via www.seefeld.com/plateau-tv. Additionally, it airs in Seefeld on Magenta TV on channel 26. As a special highlight, we show the landscape-impressive ORF Universe episode "In the Realm of the Peregrine Falcon" every Tuesday at 8 PM, which was exclusively filmed in Tirol's high plateau. For all businesses that do not want to implement their own technical solution for streaming, we offer Plateau TV Mini-PCs for € 300.00. You can find all information here.

Mobility Thought Together

The Italy-Austria INTERREG project NetWorkMob aims to rethink mobility for companies and employees and met at the end of February in Innsbruck for an interdisciplinary exchange of experiences. The TVB was represented by sustainability coordinator Michaela Kraler, who contributed our experiences. The goal of the group is to optimize employee mobility and provide companies with concrete, actionable plans.

Open Arena Day

Last Friday, around 25 locals took the opportunity to take a look behind the scenes of Arena365 during the Open Arena Day. The hill was visited in two groups, and at the biathlon stand, participants even got to handle the rifle themselves. The interest among the participants was high, and they were impressed by the athletic performances of the jumpers and biathletes. In a relaxed atmosphere, they later exchanged ideas with managing director Elias Walser and head of our product development Michaela Kraler about plans and ideas for the future of the arena.

Strong Performances

Thanks to the outstanding work of the event team from TVB and the Ski Club Leutasch, and the countless volunteers, the Ganghoferlauf was finally able to take place again on the original route this year. Until the end, the race officials in Moos and Unterleutasch fought with large water accumulations under the track, but they were ultimately able to successfully and professionally redirect them. Landowners and farmers assisted with the snow distribution and, like the local clubs and businesses, supported the event team. We extend our great thanks to them! Participants provided exciting competitions in both sunshine and rain. We are particularly proud of the size of the starting field of around 1,300 runners, who participated despite a competing event in Gsiesertal (South Tyrol) and without the last year's European Championship race that took place last year.

Green awarded

As in the previous year, we were once again honored at the Green Event Tirol Awards Ceremony for the 58th Ganghoferlauf and the 4th Good Vibes Festival. The two events from 2025 were consciously organized by us with sustainability in mind. Michael Simpler, who is responsible for the two events at TVB, accepted the award from Stephanie Rauscher of Green Event Tirol, Regional Councilor René Zumtobel, and Andrä Stigger, Managing Director of Climate Alliance Tirol.
Sustainable Fun Fact: The electricity for the awards ceremony was sustainably generated by the guests themselves using bicycles.

Unique

Many top athletes spent their preparation time at the recently concluded Olympic Games in Milan-Cortina with us – that's why we are especially happy about their medals and congratulate them warmly. We are particularly proud that not only the three-time local medalist Johannes Lamparter often trains in Seefeld, but also the Norwegian top stars Johannes Hoesflot Klaebo and Emil Iversen enjoyed their Olympic pre-camp with us. Klaebo crowned himself in Italy with six gold medals in six races, making him the most successful winter sports athlete of all time with now a total of eleven Olympic gold medals. Friend and training partner Emil Iversen took home his first individual Olympic medal in the final 50-kilometer race after achieving a joint relay gold. You can find beautiful pictures of their time on Tyrol's high plateau on emilivers and johanneshk.

Anniversary vacation

Last week, Olympic champion Sheila Young came to Seefeld to commemorate the 50th anniversary of the 1976 Olympic Games. The American won gold, silver, and bronze in speed skating competitions in Innsbruck back then. Together with her family, she reminisced and enjoyed Tyrol's high plateau to the fullest.
She won her silver medal on February 5, 1976, the same day as her teammate Bill Koch. The cross-country skier, whose Olympic star rose between Wildmoos and Seekirchl, took Young and her husband skiing afterward. This developed into a great enthusiasm that led them to their anniversary vacation in Seefeld. You can read more about it here.

Light and Love

Since the end of January, the sky full of lights over the village square has completed our Seefeld light magic concept. For tomorrow's Valentine's Day, a glowing heart and an illuminated rocking lounger have now been added. Until March 1st, these three attractions will continue to delight all fans of romantic glitter. Then the electric lights will give way to the slowly lengthening sunlight over Tyrol's high plateau, awakening anticipation for spring and summer.
And yet, somehow we can hardly wait for the light magic to start shining again in November 2026.

Mission Gold, the Second

As reported, at the end of January, Johannes Hoesflot Klaebo prepared for the Olympic Games in Milan Cortina in Leutasch. His Mission Gold had already been crowned with success. Yesterday, the serial winner secured his first gold medal in a distance race in the 20 km skiathlon. In the coming days, he would like to add a few more. With a total of six gold medals, he now needs three more victories to be crowned the most successful Olympic cross-country skier of all time. He has gotten the speed for that, among other things, from us, as his Instagram account wonderfully illustrates.

Completion as a Starting Signal

The Seefeld region is pleased to announce the successful completion of the joint LEADER project "Removing Barriers, Seizing Opportunities" with Innsbruck Tourism – an important milestone on our journey to an even more inclusive and welcoming tourism experience. Together, we have risen to the challenge of making barriers visible and enabling people with different needs to participate genuinely in the holiday experience. The project was implemented in close cooperation with ÖZIV-Tirol - for People with Disabilities and has provided important impulses for the future with a compact practical guide. More information about barrier-free offers in the region can be found here. The next projects are already in the pipeline.

Perfect Collaboration

The 13th Nordic Combined Triple is history and once again has thrilled athletes and fans alike. Internally new were the synergies created by the TVB as the new operator of the venue Arena365. Marketing, technology, and organizing committee came from one source, which made the processes, including the 150 volunteers from the Ski Club Seefeld, even smoother. Seefeld guests benefited, as always, from the event's walkability as well as our extensive infrastructure, which made personal enjoyment of sports on the trails and hiking paths nearly unrestricted.

Media Interest

Since the beginning of the winter season, there has been lively media interest in our offerings. Not a week goes by without welcoming one or more journalists and influencers. Our strategic themes are the focus: winter hiking, family, and cross-country skiing. It's particularly nice that the media guests are international – all core markets are represented. For example, in January, the renowned journalist and author Volker Mehnert visited us for the FAZ, along with colleagues from Switzerland, Belgium, and the Netherlands. Our niche topic of vacationing with dogs is also well received, as evidenced by Sonja Stocker from WauWander with her posts and blogs.

Exchange on the Environmental Label

Last week, sustainability coordinator Michaela Kraler participated in a two-day exchange on the environmental label for tourism destinations in Austria. The focus was on re-certification and the evaluation of the criteria, which are to be adapted for 2027. In this context, destinations that already bear an environmental label will be intensively involved.
Furthermore, data collection was discussed at the meeting in Salzburg using the examples of Resy (Regional Information and Monitoring System) and T-Mona (Tourism Monitor Austria).

Olympic Round

Courtney Dauwalter is considered the grande dame of the ultra-trail running scene, having won all the major races in the ultra-long-distance scene and being awarded multiple times internationally. Last Sunday, the American had the honor of carrying the Olympic torch for part of the stage from Pordenone to Belluno. Now, the 40-year-old is visiting our region for the Nordic Combined Triple and the 1976 Olympics anniversary, testing our trails and holiday offerings together with Lumi Experiences, a provider of cross-country skiing tours. Moreover, Dauwalter knows what it's all about, as she was successful as a cross-country skier in her youth.

Exchange Winter Hiking

Last Monday we had a visit from our colleagues from the Allgäu. The focus of the specialized excursion was the topic of winter hiking in all its facets. The discussion centered around quality, preparation, safety & liability, communication & expectation management, visitor guidance, and cooperation in value creation. Of course, future topics and concerns were also addressed: How do we deal with increasingly icy paths? How do we communicate our offer without snow, or what can we offer then?

Mission Gold

As reported, many top athletes in the region are currently preparing for the Olympic Games in Milan Cortina. A very special athlete is this week in Leutasch searching for his golden form: Johannes Hoesflot Klaebo. The Norwegian is currently the most successful active cross-country skier with five Olympic gold medals and 15 world championship titles. His social media channels showcase how much he enjoys his time in Tyrol's high plateau. With around half a million followers, he is a great ambassador for us.
Other top athletes from Norway, Sweden, Switzerland, and the USA are also enjoying the excellent conditions. Thanks to everyone who makes this possible!

Glamorous filming location

Tyrol's high plateau is often the backdrop for successful TV productions: from The Dead Woman to Netflix comedies and the first adaptation of the cult crime novels featuring Inspector Jennerwein by Jörg Maurer. However, last week a touch of luxury swept across the plateau – a French luxury brand filmed their winter commercial with a Hollywood star at Lake Möser and Geigenbühel. Everything is top secret, of course! We are certainly pleased that more and more productions are discovering our beautiful region and giving it a certain presence.

Training Mecca Arena365

Not only is the Nordic Combined Triple approaching, but the Olympic Games in Milan Cortina 2026 are also casting their shadow ahead. Many athletes are already in the intensive preparation phase for THE major event of the winter. Currently, the Nordic professionals and biathletes are drawn to Tyrol's high plateau. The Arena365 is buzzing with Olympic and World Championship medalists. Our team at the arena and from the construction site ensures perfect training conditions. Lovingly and professionally hosted, the established and future stars are taken care of by our establishments! So, for the 50th anniversary of the Olympic Games in 1976, a bit of current Olympic flair is also returning to Seefeld.

Hiking with and without snow

Last Thursday, Austria's hiking villages invited to the annual Impulse Day, this time in Scheffau am Wilden Kaiser. The topic was deliberately "Hiking in Winter". Unlike the term winter hiking, this includes winter hiking with and without snow. How can we succeed in marketing this new form and successfully shift the image from deep snow-covered hiking trails to that of current reality? The less snow there is, the more emotions, experiences, the special winter light, and the entire service chain along the way must come into focus. For Tyrol's high plateau, Janina Sauer took home many exciting insights.

Winter Deaflympics 2027

Exactly one year before the start of the 21st Winter Deaflympics 2027 in Innsbruck and Seefeld, the Delegates of the Chef de Mission traveled to Tyrol's high plateau last week. Managing Director Elias Walser was able to present our sports facilities freshly snow-covered and in perfect condition. "The significance of the Winter Deaflympics and the great interest from athletes around the world impresses us as a winter sports destination," said Walser during the visit and is already looking forward to this inclusive and very special sporting event. Around 850 athletes and 550 support staff from all over the world are expected in Innsbruck and Seefeld from January 15 to 24, 2027.

Internationally present

As TVB, we regularly and extensively manage numerous press and influencer trips. The effort proves to be worthwhile, as demonstrated by our presence in international media at the start of this season. From Italy to the USA, Czech Republic, and of course in our core markets Germany and Austria, the most beautiful experiences and tips for the Seefeld region are being shared right now. You can find some online examples in advance here: Nonsolo, Snowmag, Thinkingnomads, Kondice.

Offers with Woof

For over a year, the region has been providing comprehensive information for holidays with dogs on Tyrol's high plateau: from hiking, golfing, and cross-country skiing to dog-friendly businesses and loving care, everything can be found collected here. Recently, a new offering has been added in Leutasch Moos: the Mooser dog run. The 4,800 m2 large, fenced area can be rented exclusively. Holidays with a WOW effect – in the Seefeld region it’s that easy!

Heart Donation

Just in time for the season start, the Plateau Pioneers' donation campaign for Arche Heart Bridges begins. Physical donation boxes and information materials can be found in every pioneer business. Additionally, there is the option to make an online donation at www.herzensbruecken.at/spenden-helfen/spendenaktion/. Just click on the Plateau Pioneers' campaign and leave a few euros for shining children's eyes and happy hearts.

Results of the General Assembly

Last Tuesday, our annual General Assembly took place at the Sports and Congress Center Seefeld. The assembly was very well attended this year. We are pleased about the keen interest from members and locals in our work.

An important point was the vote on the increase of the local tax to € 5.00 (for all guests subject to overnight fees arriving from 01.05.2026). The increase received a significant majority in all three voting groups. Overall, it was supported with 84 % majority.

This establishes a solid foundation for the projects and investments presented. These will be further developed in the coming months and communicated continuously on PlateauIntern.

Best Practice – Mobility

At the end of November, the Seefeld region in Innsbruck was showcased at the event "Shaping Sustainable Tourism Mobility in the Alpine Region" organized by the Alpine Convention. Michaela Kraler presented our 365-Day Mobility Concept as a best practice in the field of sustainable mobility. The Alpine Convention was signed in 1995: it commits the EU and the eight countries through which the Alps extend to sustainable development and the protection of this important, cross-border mountain region.

Interactive Winter Sports Report

The Winter Sports Report on our website is now designed to be as interactive as our trail report. There you will find all opened winter hiking trails, ice rinks, and toboggan runs in the region compactly and clearly. Additionally, there is a small snow report including avalanche warning levels and weather forecasts. Thanks to the interactive map, you can quickly and accurately find any starting and destination points you are looking for.

The Future of Europe

From December 4 to 6, many eyes in Europe were focused on Tirol's high plateau. At the 17th European Media Summit, international figures from media, politics, business, science, and culture discussed the role of Europe in the present and future. The event was opened by Armin Wolf and US media expert Jeff Jarvis. Contributions followed from among others Matthias Sutter (Director at the Max Planck Institute Bonn), Jan Bayer (Chairman of the Supervisory Board of Axel Springer SE), Marina Litvinenko (wife of the murdered Putin critic Alexander Litvinenko in 2006), Josef Aschbacher (Director General of ESA), as well as author Micheal Köhlmeier and philosopher Konrad Paul Liessmann. Videos of the event are available online.

Light for the Wetland

On December 3rd, the Plateau Pioneers once again brought more light to the wetland behind the Leutasch Music Pavilion. Under ideal nature conservation conditions - frozen ground and a thin layer of snow - they cleared an area previously coordinated with the forest supervisor of all bushes and trees. In the medium term, this is expected to allow for recovery and revitalization of the wet vegetation, as can be clearly seen in old orthophotos. This three-year-long nature conservation project is accompanied by biodiversity expert Hermann Sonntag.

The project is supported by funds from the federal government, state, and European Union.

Print, the Fourth

These days, the fourth print issue of PlateauIntern is already in your mailboxes. We are excited to take you on a journey into the past this time and share our future ideas with you. Stay tuned, and remain loyal to us as readers!
Your PlateauIntern team

Visiting Booking.com

Our landlord coaches Sonja Seelos and Christina Greinhofer were guests at Booking.com’s event in Innsbruck last week. The booking giant provided exciting insights into current data, figures, and facts related to its web portal and presented the top 10 travel trends for the upcoming season. Feratel was also represented at the event. Representatives from both companies discussed optimizing their system connections to make collaboration even more efficient in the future.

PR in Switzerland

In spring, we were visited by the renowned Swiss travel journalist Christoph Ammann. Now, just in time for the start of winter, his charming article about Tyrol's high plateau has been published in the Sunday newspaper and has reached around 400,000 readers. A nice PR appearance in our second strongest guest nation.

New Webcams

Our webcam in the Arena365 has received a brand new Panomax Night&Day camera. This has allowed us to establish two new locations with our existing cameras, one at the jump hill and one at the Wildmoosalm. All three webcams have been broadcasting high-quality images to the world since this week. Thanks to the latest Panomax 360-degree technology, the first natural snow as well as the first running snow cannons on the A1 trail are currently particularly well observed.

Cross-Country Skiing Video Series

Last winter, we produced a new video series on the topic of cross-country skiing. It includes two tutorials each for classic and skating techniques with the best tips — once for beginners and once for slightly advanced skiers. The videos were filmed in-house and will be released step by step on our YouTube channel this week. Kicking things off on Monday was a cross-country ski waxing tutorial in collaboration with Rückenwind.

Glide into winter

This Friday, November 14th, Tyrol's high plateau will kick off the cross-country skiing season. A 2.8-kilometer snow farming trail is prepared in Leutasch, offering ideal training conditions for both skating and classic techniques. Annual passes are still available at a reduced pre-sale price until November 30, 2025. More information and current updates on the topic of cross-country skiing can be found at: www.seefeld.com/langlaufen

On your marks, get set, mulled wine!

On Wednesday, our marketing manager Lisa Krenkel presented the news of the Seefeld Christmas Market at the annual press conference of the Advent Cooperation in Tyrol. In addition to the traditional log cabins with their local delicacies and gift ideas, the angel post office, and special musical accompaniment by the brass players and choirs of the region, this year the Seefeld Light Magic especially contributes to the festive atmosphere. It has been illuminated daily from 4 PM to 10 PM since November 1. The Christmas market starts on November 21 at 2 PM.

Arena365

The flags are up, the website (www.arena365.tirol) is online – starting from December 1, 2025, we as TVB are the operators of Arena365, formerly Seefeld Sports Arena. The ownership structure and all cooperation and funding contracts remain unchanged in the hands of the municipality of Seefeld and the WM-Sportanlagen GmbH.
But it’s not just the name that changes with us – it will also become a program. The arena is set to become the center of sports and outdoor experiences in our region, exciting both guests and locals alike, 365 days a year. Stay tuned for what’s to come!

Future Cooperation

Our children are our future, which is why they should also shape our plans and strategies. Against this backdrop, the TVB and the Seefeld Middle School are embarking on a premiere and will work more intensively together starting this school year. Managing Director Elias Walser and Sustainability Coordinator Michaela Kraler presented the importance of tourism, the TVB, and our sustainability strategy at the beginning of November during the teachers' conference. Kraler is now conducting a session on "TVB & Sustainability" in all 4th grade classes and will organize an open house at the TVB in March. Additionally, as part of the Team Plateau, an exchange with the student parliament is planned to actively involve the "next generation".

Photo magic for a good cause

Next Thursday, November 13, 2025, Heinz Zak will present his impressive multi-vision show Tirol – Magic of the Mountains at home in the Scharnitz community center. The entrance fee of €10.00 will benefit local mountain rescue. For their members, the lecture is free of charge.
The book on which the lecture is based was awarded the prestigious ITB Berlin Book Award in 2024. Recently, Zak was also awarded the Cross of Honour of the State of Tyrol for his contributions to alpine climbing and photography in the alpine field.

Feratel Workshop & Landlord Coach Forum

At the end of October, Sonja Seelos, Christina Greinhofer, Laura Pühringer, and Irina Pichler attended the Deskline Workshop and the Landlord Coach Forum by Feratel in Mils. The event provided valuable insights into digital tourism management and offered intensive networking opportunities. The main focus was on the new features and developments in the Destination Management System Deskline, the legal framework for tourism and data management, as well as strategies around the core topic of Artificial Intelligence (AI).

Time to sparkle

Slowly but surely we are approaching the most beautiful time of the year. This week, the Christmas tree was already set up in Seefeld's village square. This year, it comes from the community's own stock and was taken from in front of the Technical Center. Forest keeper Rudi Saurwein always keeps an eye out for the perfect tree throughout the year.
Tomorrow, the Seefeld light magic starts, making the pedestrian zone sparkle from the Kurpark over the Pfarrhügel to the sports and congress center, putting us all in an Advent mood.

New Walking Path

As part of the final work on the new forest trail (B14) in Leutasch, a new walking path has also been created. It leads on a cozy, small loop from the Weidachsee to the Adventure World Alpenbad Leutasch. Close to the town center yet very quiet in the woods, it connects the two popular excursion destinations and invites you to enjoy a pleasant stroll. The walk can be comfortably extended with the second half of the Village Round Walk Weidachsee – Leutascher Ache, which also leads back to the starting point.

Tyrol on the Plate

Recently, the current "Bewusst Tirol" businesses were awarded by Deputy Governor, Josef Geisler, and the Managing Director of Agrarmarketing Tirol, Matthias Pöschl. Among the 32 awarded establishments from the Innsbruck Land district, ten businesses from the Seefeld region are included. The requirement for the award is at least 300 grams of Tyrolean food per served meal. The goal of this flagship project is to promote regional value creation and to strengthen the connection between local agriculture, tourism, and food trade.

The awarded businesses include: Alpenhotel… fall in Love, Alpin Resort Sacher, Das Hotel Eden, Gasthof Hirschen, Gasthof zur Mühle, Hotel Inntalerhof, Hotel Klosterbräu, Hotel Quellenhof, Restaurant & Appartements Alt Mösern, Waldgasthaus Triendlsäge.

Seefeld in the Guardian

Last spring, the renowned British travel journalist Hilary Bradt visited us with her siblings Andrew (86) and Kate (81). The 83-year-old founder of the globally operating Bradt Travel Guides wanted to ski in Seefeld one more time after spending her first skiing holiday here in the 1950s. Now, her funny and encouraging story about skiing, cross-country skiing, tobogganing, and indulging in Tyrol's high plateau has been published in the Guardian, Britain's most awarded daily newspaper.

Nicolas Lair also interviewed Hilary and her siblings. His story will be published in the next few days in our Plateau stories.

SpaCamp 2025

At the beginning of the week, the renowned Spa-Camp High Spirits 2025 took place at the Interalpen Hotel Tyrol. The goal was to provide powerful impulses and lively discussions on current topics in the spa sector.
On Monday, October 13, a pre-tour to Seefeld took place, during which participants visited the Alpin Resort Sacher and the Hotel & Spa Klosterbräu. Elisabeth Gürtler introduced them to the new focus on Healthy Longevity at Sacher, while Alois and Laura Seyrling presented the Younique concept of Klosterbräu.

Certified Wheelchair Hikes

Tyrol's high plateau has taken another step towards inclusive tourism: Seven hiking trails in the region have been certified as "wheelchair-friendly" by the state of Tyrol and are marked on-site with the corresponding wheelchair icon. The icon also distinguishes between the difficulty levels of the trails - blue stands for easy, red for medium, and black for hard. Three trails were certified in both Seefeld and Leutasch, and one in Scharnitz.
You can find the hikes collected here. The page is currently still under construction and will receive improvements and expansions in the coming weeks.

Team Plateau launched

Around 80 citizens from the five Plateau municipalities attended our invitation to the Team Plateau kick-off event last Monday. After an exciting presentation by Marlene Buchinger on the topic "Shaping our living environment together: Small steps - big impact," the participants developed many great ideas in the five action fields and prioritized them afterward. The moderation and support of the evening were provided by Kohl & Partner.
The results are now being processed. Subsequently, the Team Plateau members will be informed about the next steps. Interested parties can still join this great collaborative project at any time – just send a message!

This project was supported by funds from the federal government, state, and European Union.

Lecture with Added Value

On the upcoming Friday, October 10, 2025, at 6 PM, Arche Herzensbrücken and the TVB invite you to an exciting lecture on Artificial Intelligence and Mental Flexibility at the WM-Halle Seefeld. The renowned memory expert Markus Hofmann humorously demonstrates how we should reposition ourselves in the age of AI and utilize it to remember even more while also having fun.

Emotional intelligent added value of the evening: The net proceeds from the event benefit the Arche Herzensbrücken Association for its work with seriously ill children. Tickets are available at seefeld.com and at the box office.

Mobility knowledge squared

This week, the Tyrolean and Austrian Tourism Mobility Day took place in Kufstein. The big question at both events was, "How can we encourage our guests to switch to public transport?" Lectures, panel discussions, best-practice examples, and short excursions inspired a total of 290 participants and actively engaged them. While reliable public transport and optimal information flow positively influence the rational decision, guests must also be emotionally engaged with innovative incentives. Michaela Kraler and Daniela Hirschbichler-Watscher certainly returned with many exciting ideas.

In the AV Magazine

In the fourth issue of the magazine of the Innsbruck Alpine Club sections, there is a multi-page report on two König tours in the Karwendel: the crossing of the Ödkar and Birkkar peaks on the Brendelsteig as well as the Toni Gaugg high trail. Text and photos are from Heinz Zak and were created in collaboration with the TVB. Both tours are now also newly listed on our website, but are aimed exclusively at very experienced mountaineers. Zak's report can be found online at Innsbruck-Alpin-04-2025.pdf, starting from page 34.

Early Booking Action

We are also offering the action "Early Booking and save 25% on the Happy Ski Card" for the upcoming winter season. During the promotional period from January 10 to January 30, 2026, the discounted Happy Ski Card (for 2 days or more) can be purchased until December 15, 2025, and for the period from March 9 to March 29, 2026, until February 15, 2026. More information can be found here.

Together with the ski areas Gschwandtkopf and Rosshütte, we invite all businesses interested in the action on October 7, 2025, from 10:00 to 11:30 a.m. to the TVB conference room above the Sparkasse Seefeld to discuss joint packages and marketing options. Please register at christian.lackner@seefeld.com

Press visit to mountain and valley

Last weekend, as part of an international press trip for the 20th anniversary of the Adlerweg, journalists from Germany, Italy, Poland, and the Czech Republic visited us. The planned route had to be changed at short notice. For the region, the Hotel Schönegg and the Tiroler Weinstube spontaneously stepped in and impressed the guests. In addition to Seefeld as a location, the media representatives also got to know the Karwendelhöhenweg and its impressive views of our region on the replacement stage via the Nördlinger Hütte and the Freiungen to the Solsteinhaus.

Inclusion – very practical

As part of the project Inclusive Tourism, a workshop was held last week with two experts from ÖZIV, the advocacy group for people with disabilities, two affected individuals, several Plateau businesses, and rental coach Sonja Seelos, Michaela Kraler, and intern Magdalena Neuner from the TVB. The theoretical part presented inclusive tourism itself, the concept of the barrier-free service chain, as well as the practical guide for accessibility. This was followed by a tour of the Hotel Klosterbräu, the host of the workshop, where, together with the affected individuals – once blindfolded and once sitting in a wheelchair – many simple measures were practically demonstrated that can be implemented quickly and easily.

This project was supported by funds from the federal government, the state, and the European Union.

Hiking Quality Seal – Preliminary Inspection in Leutasch

In mid-September, the circular hike Wettersteinhütte, Wangalm & Hämmermoosalm and the village circular hike Weidachsee – Leutascher Ache were thoroughly examined. With these two trails, the region is applying to Austria's Hiking Villages for two more hiking quality seals and for the certification of Leutasch as a hiking village. Günther Polanz, an expert on hiking quality seals, inspected their condition and signage together with our quality and safety manager, Josef Faltejsek.
Both hiking trails already meet many requirements of the official criteria catalog for certification and make the desired "magic of walking" in the beauty of our landscape experienceable.

Detailed Insights

On Wednesday, the TVB invited community representatives, supervisory board members, and interested entrepreneurs from the plateau to take a closer look at our work. For one day, questions were pursued about how the TVB budget is used and what added value the TVB staff creates for the region. This included visits to the Technical Center Seefeld, the construction yard, and the headquarters in Leutasch, as well as some important infrastructure points, from the peace bell to the new forest trail to the ghost canyon, and the hidden champion Bangerpark. The participants were consistently impressed and admitted that they had learned a lot of new things about our extensive activities.

Impressive Art

Until September 28, KiS will showcase the photographs of PLATON in the old fire station. At the end of August, he was there in person and, together with Rafael Jablonka and Austrian photographer, curator, and gallery owner Peter Coeln, provided exciting insights into his work. The photographs displayed in Seefeld come from Paros, PLATON's Greek homeland. His portraits of many Hollywood stars and more than 130 politicians, from Obama to Putin, are world-famous. In 2007, he received the first prize in the World Press Photo Contest.
High-profile art amidst the natural beauty of Tyrol's high plateau - thanks to KiS and the fabulous Jablonka collection, a perfect combination.

Light for Biodiversity

Last week, the Plateau Pioneers brought light into the reed thicket behind the Leutasch Music Pavilion as part of a three-year nature conservation project. Reed is fundamentally an important component in wetlands, but here it began to displace other plant species. Therefore, under the professional guidance of nature conservation and biodiversity experts Hermann Sonntag, areas on both sides of the path were cleared again. This created new water surfaces and allowed more light to reach the surrounding soil. The first "guests" after the work was done were numerous dragonflies that immediately utilized the new egg-laying sites.

This project was supported by funds from the federal government, state, and the European Union.

Cross-Country Skiing Award

This week, Christopher Lahm-Wolter presented the Top Ski Resorts Award from Schneehoehen.de to our marketing manager Lisa Krenkel. Tirol Hochplateau achieved second place in the public voting for the best cross-country skiing regions, behind Seiser Alm. Around 40,000 website visitors voted between December 2024 and March 2025; a nice confirmation of our strength as a cross-country skiing destination.

Successfully Sown

Despite the rainy weather, 1000m2 of embankment areas were sown on the newly created forest trail last Friday. In addition to deputy board member Katrin Moser, Elias Walser, Joachim Pölzl, and Michaela Kraler from the TVB, Eva Hengsberger from the Tirol Environmental Ombudsman also helped along with some locals. The wildflower seeds that were sown were harvested in August 2024 from a species-rich meadow of the Wirtseppelerhof, which featured 70 different plant species, and were properly dried and stored by the Environmental Ombudsman. In spring 2026, they will bloom as a new, valuable piece of native biodiversity.

Networking Meeting: Inclusion in Tourism

At the networking meeting of the Tyrolean sustainability coordinators in Reutte, the focus yesterday was on the topic of "Inclusion in Tourism". Michaela Kraler presented the LEADER project "Inclusive Tourism in the Seefeld and Innsbruck Regions". A primary objective of the project is to create a practical guide for accommodation providers. This guide aims to facilitate the implementation of inclusive measures within their businesses. In the morning, there were compelling presentations, including contributions from the State of Tyrol and the Chairman of ÖZIV Tirol. In the afternoon, an excursion to Schlosskopf followed, where the completely barrier-free circular path was introduced.

The first Karwendel march livestream is history!

With a total of around 11,500 views on the day of the event and already several thousand afterwards, we can look back proudly on the project. As expected, the conditions presented us with some challenges. Above all, the moisture and fog had a negative impact on satellite connections and the flying capabilities of the drones. Despite everything, we are satisfied and will carry some learnings into our production for next year - for which we will now specifically work out improvements and expansions. The livestream can be viewed here.

Preserving Meadow Splendor

The Leutasch flower meadows are considered unique in many ways, and their biodiversity deserves active protection. Therefore, the TVB is starting a social action in collaboration with the Tyrolean Environmental Department on the upcoming Friday, September 5. After the completed work on the new forest trail (B14), flower seeds harvested in Leutaschtal from the Wirtseppelerhof will be sown there, thus renaturing and preserving approximately 1000m2 of flower meadows. We look forward to dedicated helpers. The meeting point is at the Leutasch Municipal Office at 2:00 PM.

In Full Swing

Next Saturday at 06:00 AM, it’s that time again: the 16th Karwendelmarsch will start in Scharnitz. The traditional race will this year be accompanied for the first time by live cameras and streamed from 08:45 AM on live stream on www.karwendelmarsch.info (countdown starting at 08:30 AM). After a short summary of the first hours at the beginning of the stream, we will switch live to the course.
300 helpers, local authorities, and emergency services are already partly in action; the setup is already in full swing, and deliveries for the refreshment stations are on the way. Tomorrow, Friday, everyone will be in full Karwendelmarsch mode by the latest at the Pasta Party at 03:00 PM!

FAM trips for new markets

FAM trips are journeys where, among others, tour operators get to know a region and its particularities and familiarize themselves with it; from the English 'familiarize'. Yesterday, we hosted renowned Chinese tour operators who visited the high plateau of Tyrol as part of such a trip. The focus was on the Leutascher Geisterklamm, the pedestrian zone in Seefeld, and a band concert.

At the beginning of September, we welcome another FAM trip from Jeddah, the most important port city of Saudi Arabia. Both markets show increased interest in Tyrol and the Seefeld region as a travel destination.

Optimal use of summer weather

Many shooting dates were scheduled during the past dream days. Precious photo and video sequences were captured for the Summer 2026 Image Campaign, focusing on themes such as enjoyment hiking, culinary experiences, swimming, and the pedestrian zone. To effectively capture our brand essence THE atmosphere in the light of sunrise and sunset, our internal photo and video producer Andreas Lienert occasionally received external support.

We were also greatly supported by the Golfclub Seefeld-Wildmoos for our second major project: the golf shoot. Against the backdrop of the beautiful 18-hole course, fantastic images were created for future golf promotion. A first selection is already available in our media portal.

Olympic Fever at Banger Park

Many winter athletes are already in the midst of preparations for the 2026 Olympic Games in Milan Cortina. That's what's happening at the Banger Park in Scharnitz. Last week, ÖSV athletes Matej Svancer and Lara Wolf were on site. In the ORF contribution, you can see how they are still making use of their time on Tirol's high plateau. Previously, other internationally renowned names have also been present, as shown in the Instagram post by Olympic champion Eileen Gu (China).

Royal Visit

Last week, Tirol's high plateau received royal visits not once, but twice. It all started on Tuesday with the "Royals" from Real Madrid, who took a little break at the Interalpen-Hotel Tyrol before their friendly match against WSG Tirol. A real king, however, stayed in the Seefeld region for several days. Abdullah II bin al-Hussein, King of Jordan, was at the Krumers Alpin Resort. The ruler, regarded as a mediator for peace, spent his time with friends, among other activities, riding motorcycles.

The Toni-Gaugg High Trail is ready again!

When the weather in August becomes more stable, very experienced mountaineers can enjoy a "new" high trail in our region. The Toni-Gaugg Trail between Pleisenhütte and Karwendelhaus has been officially reopened this summer after extensive renovations last year. Alpine experience, sure-footedness, a head for heights, and good planning remain prerequisites for this alpine adventure, even with the new cable protection systems and markings. Due to the duration (8 hours of pure walking time) and the long ascent (2.5 hours) and descent (5 hours), we also recommend planning for two overnight stays at Pleisenhütte and Karwendelhaus. You can find detailed information at: Toni-Gaugg-Trail

Full success

Yesterday, over 1,000 visitors to Radio Tirol's summer freshness at Katzenkopf in Leutasch experienced a perfect day. They enjoyed the nature of Tyrol's high plateau on the first beautiful summer day in a long time, as well as the puppet theater Holaro and the new Wildcat summer toboggan run. Radio Tirol, Katzenkopf, and the TVB provided plenty of variety! August can continue like this!

Top athletes among themselves

Last week, the Vienna media company souniQ filmed a piece about biathlon vice-world champion Campbell Wright in the Seefeld Sports Arena on behalf of the International Biathlon Union. The American lives in the Innsbruck area and regularly prepares for the 2026 Olympics in Milan Cortina on Tyrol's high plateau. During the shoot, he met Philipp Lipowitz, the biathlon junior world champion of 2021, and brother of Florian, who finished the Tour de France in third place a week ago and won the white jersey of the best young professional. Both are now at home in Leutasch.

Workshop on Bike Positioning with Michael Brandtner

On July 30, a workshop took place in Seefeld with brand expert Michael Brandtner to develop a sustainable positioning of the bike offering on Tyrol's high plateau as part of our strategy. Attendees included Richard Schneider (Bergbahnen Rosshütte), Fabian Kikl (Bergschule Tirol), and from the tourism board Elias Walser, Joachim Pölzl, Katharina Emslander, Michaela Kraler, and Lisa Krenkel. The current status quo and possible future scenarios were discussed based on benchmark comparisons and analyses of various platforms such as komoot and our target groups. Another workshop is scheduled for the fall to plan the next steps for positioning.

AssCompact Golf Tournament

At the traditional AssCompact Golf Tournament, independent brokers, financial service providers, and invited decision-makers from the financial and insurance industries gathered last week at the Seefeld-Wildmoos golf course.
The 19th hole was lovingly catered this year by the Plateau Pionier Hotel Bergland with support from the Seefeld region. All participants enjoyed a festive conclusion to the day at the Triendlsäge.

New Mountain Biking Tour

Tyrol's high plateau has 31 officially marked mountain bike routes. Recently, the Tour No. 5033 to the Eppzirler Alm has been added. It has been approved according to the MTB Model Tyrol 2.0, marked and is classified as a challenging black tour in our maps. The tour starts at the junction of the Connection Tour Seefeld – Scharnitz.
According to the MTB Model Tyrol 2.0, the state of Tyrol takes out a subsidiary trail maintenance and operational liability insurance and livestock owner liability insurance for all official mountain bike routes, which protects all trail holders, property owners, and managers in case of damage. This ensures a safe cycling experience for all involved.

Successfully expanded

The landing pages for our Italian and Dutch guests have been successfully expanded and perfectly complement our four-language online presence for all target markets. New on the pages are detailed information about the Seefeld pedestrian zone as well as all infrastructures. More tips and information about winter will follow in due time. Enjoy your reading! Have fun browsing!

Occupancy forecasts for popular destinations

In recent months, a digital forecasting model has been developed, based on mobile phone, weather, and holiday calendar data. The aim is to better manage visitor flows while simultaneously harmonizing nature, experience quality, and regional value creation. Daily updated occupancy forecasts for the most popular destinations in the region now provide valuable guidance. The occupancy is clearly represented by a colored pie chart divided into: low / moderate / well visited. The forecasts are available starting now, among others on our homepage www.seefeld.com, on Seefeld Today as well as on the individual sub-pages of the respective destinations. For an overall view of all occupancy forecasts go here.

Supported by the Federal Ministry of Labor and Economics.

Election to the Board of Austria's Hiking Villages

On June 25th and 26th, the Hiking Symposium and the General Assembly of "Austria's Hiking Villages" took place in Mittersill. Under the main theme "You cannot recreate nature" and with a focus on "Hiking & Health", the symposium offered exciting impulses and inspiring presentations. During the General Assembly, our managing director Elias Walser was elected to the board – with the aim of building and contributing to the competence in the strategic theme of hiking more purposefully in the future.

Joint nature conservation project of the Plateau Pioneers

Last week, the Plateau Pioneers undertook their first joint nature conservation project in the Hinterautal. The Karwendel Nature Park once again acted as a pioneer and partner. After a theoretical introduction, the pioneers helped clear the areas of the Kastenalm. The active work against shrub encroachment by the dominant and rapidly growing species, such as spruces and dwarf pines, makes a valuable contribution to the preservation of our alpine cultural landscape and its pronounced biodiversity.

This project was supported by funds from the Federation, the State, and the European Union.

Free online check for the website

From now on, there is the possibility to have your digital presence professionally analyzed with the new Online Check AI. The innovative software automatically checks areas such as website performance, social media, guest reviews, and portals – including concrete improvement suggestions and direct implementation options. The goal is to improve digital visibility, booking potential, and competitiveness. The state of Tyrol supports the initiative as a flagship project in the field of digitization, and the tourism association covers the costs. Currently, 50 free checks are available for our region. Here’s the registration.

Disappointment over vandalism

Three weeks ago, we set up our new stamping stations. They were created over a year by our entire team - from graphics to marketing, with great attention to detail from our construction yard - to enhance our summer theme of hiking. Unfortunately, just 14 days later, we experienced the first cases of vandalism. One station was knocked down, and several others – including those at Seekirchl, Möserer See, Seefelder Joch, and Geisterklamm – were defaced with stamp ink. We are very disappointed that these small, yet valuable infrastructure elements, which bring joy to many visitors, are not appreciated and respected by all. All incidents will be reported, and selected stations will henceforth be monitored with wildlife cameras.

Winner! - Tirol Touristica Award 2025

A great honor for a quiet winter adventure: The Seefeld High Plateau winter long-distance hike was awarded the Tirol Touristica Award 2025 at the Tyrolean Tourism Forum on June 25th. In a strong field of finalists, the project prevailed against the CRM platform "Crqlar" and the digital experience "Experience Tirol". The voting was convincing with an innovative approach to gentle winter tourism.

New Cultural Hiking Trail in Reith

For about 20 years, there has been the Cultural Hiking Trail in Reith. This spring it was renovated and expanded. It now includes 14 stations about the history and culture of the charming mountain village and leads from Reith over Leithen and Auland. Additionally, it has been complemented with an interactive puzzle for young and old alike. The redesign was preceded by discussions between the municipality and the local tourism association in 2024, during which texts and stations were revised. Our graphic team designed the new signs, and the municipal construction yard took care of the posts and installation.

New target groups defined for the region

Last week, the supervisory board and the entire marketing team were presented with the two newly defined target groups of the region: "discerning travel enthusiasts" and "families seeking relaxation". The development was based on the motivation-based model T.TRIP from Tyrol Tourism, which allows for continuous development and updating through current studies and data.

Well protected again

Just in time for the first summer concerts in the Kurpark Seefeld, the umbrella is also working perfectly again. The old foil was torn during a storm last August. Now it has been repaired to continue providing guests and locals with a dry visit to events even in rainy weather. The costs of around €13,500.00 were borne by insurance and TVB.

Newly presented

The presentation of the hikes on our website has received a new coat of paint. Interested parties can now follow the chosen tour via elevation profile and map display. The linked POIs (points of interest) are also marked in the elevation profile, allowing for even more precise tour planning. You can find an example to try out here.

Economic Advisors' Conference 2025 in Seefeld

On June 12 and 13, 2025, the Economic Advisors' Conference of all federal states will take place in the Seefeld region – Tyrol's high plateau. The conference brings together the economic councilors from all over Austria as well as representatives from the Federal Ministry of Labor and Economy. The Federal Minister for Economy, Energy and Tourism will also be present. The aim of the conference is to facilitate cross-border exchange on current economic policy challenges and to coordinate common interests with the federal government.

Promoting Biodiversity

Of around 3,000 wild flowering and fern species, currently one in five species is threatened, and every second one is affected by a decline. In contrast, the Biodiversity Fund of the Federal Ministry of Agriculture and Forestry and the Tyrolean Environmental Advocate are working with so-called citizen biotopes in six Tyrolean regions. Leutasch is also involved. At the end of May, endangered plants were planted at the Church of St. Magdalena and at MPreis, and the mother garden was sown at the Culture House Ganghofermuseum. More information about the project can be found here.

Austrian Sustainability Congress STiAS

The Seefeld region was represented twice this week at the Sustainable Tourism in Austria Summit (STiAS) in Bregenz. Sustainability coordinator Michaela Kraler presented the "Digital Visitor Management in the Seefeld Region" as part of the Balanced Tourism Gallery. Regarding the topic of Accessibility, which aims to ensure socially sustainable and fair tourism, we were part of the presentation by Theresa Geißel from Innsbruck Tourismus, who showcased both Innsbruck's and Seefeld's steps within the joint LEADER project.

Tirol's high plateau to take away

We invite all hosts to offer their guests branded regional products. These can be easily ordered from us at a special host price until June 30, 2025. You can find the available products here. The order form should be sent to bestellung@seefeld.com. You are also welcome to have the products demonstrated personally in the information offices. Let's give our guests a piece of the high plateau to take home!

PlateauIntern, third edition in your mailboxes

This week PlateauIntern goes into the next round. You can find the third edition fresh off the press in your mailboxes as well as some of the texts with further insights online. Discover answers to the questions: How is our new strategy being implemented, what can each individual contribute to this? How have we closed the market gap for family hiking trips? And what is our cooperation with komoot all about?

Platform for Cross-Country Skiing Holidays: General Assembly of Cross Country Ski Holidays

Yesterday, the General Assembly of Cross Country Ski Holidays took place in Saalfelden – an established platform for marketing cross-country skiing holidays in the Alpine region. Tirol's high plateau has been a reliable partner for many years, as have several businesses from the region. Lisa Krenkel represented the region on site and took the opportunity for intensive exchange and networking within the cross-country community.

High-profile Euregio Networking Meeting

This week, the 3rd Euregio networking meeting on the topic of 'Resilience in Tourism - Innovation and Cooperation Across Borders' took place at the Congress Center Seefeld. The meeting featured high-profile attendees including Tyrolean Governor Anton Mattle, Chief Minister Marion Appold from Bavaria, and Tyrolean Member of the European Parliament Sophia Kircher. TVB Managing Director Elias Walser participated in a panel discussion with Tourism Councillor Mario Gerber, the tourism spokesman of the CSU parliamentary group, Thomas Holz, and trend researcher Andreas Reiter.
The organization of the meeting, led by Euregio Zugspitze-Wetterstein-Karwendel, was significantly supported by the staff of our information offices, including the accompanying program at the Holzerhütte Scharnitz.

Karwendelmarsch Press Conference

Today, the official press conference for the Karwendelmarsch 2025 took place. Lisa Krenkel, together with Martin Tschoner from TVB Achensee, presented this year's innovations to the attending media representatives. Highlights include the new foldable RaceCup, which aims to reduce waste at the refreshment stations, as well as a live broadcast and a personalized participant video that will be implemented for the first time as part of a pilot project. Together with long-term partners such as Bio vom Berg, Sparkasse, and the Karwendel Nature Park, we look forward to the 16th edition of this special event.

New Weather Stations in the Seefeld Region

Recently, five new weather stations were put into operation on Tyrol's high plateau. Their locations are in the Seefeld Sports Arena, at the Peace Bell in Mösern, and at three sites in Leutasch – in Schanz, Kirchplatzl, and Moos. The new stations provide current live weather data, which are now available – in addition to our existing weather forecasts – here. Currently, the focus is on collecting and analyzing the data, and in the future, they will serve as the basis for even more accurate regional weather forecasts.

New Trail Fridge in Test

Last week, our path managers conducted initial test runs with a new, compact trail fridge. They use it, among other things, for the preparation of a new bankside path along the Puitbach, as well as throughout the region, to improve rocky path sections in quality. Unlike the wide fridges attached to tractors, the compact version allows for the creation of narrow paths while leaving as little impact on the environment as possible.

Market Development Netherlands: Enjoyable Networking in Amsterdam

At the B2B event organized by ÖW Netherlands in the Kookfabriek Amsterdam, we met 27 tourism-oriented participants from the Netherlands. In a relaxed atmosphere – while cooking and tasting Austrian specialties together – valuable contacts were established and research ideas sparked. A visit to the Dutch tourism office NBTC rounded off the program.

Every vote counts!

We have been nominated for the Tirol Touristica Award with our Seefelder Hochplateau Winterweitwanderung. The winner among the top 3 will be decided by public voting. From Sunday, May 18, to Wednesday, June 25, you can give us your vote and motivate as many people in your circle of friends and acquaintances as possible to do the same. You can vote HERE. Let's win together!

Special Press Trip

In early May, we hosted travel journalist Christoph Ammann. The Swiss has been active in the industry for 38 years and is considered one of its most experienced and renowned representatives. In 2024, he was awarded the Honorary Prize of German Travel Journalists and has been researching and producing his reports without eyesight for 13 years. This makes his reports even more personal. He came to Seefeld to cover topics of wellness, culinary arts, and biathlon, with a special focus on the ambitious hobby athlete and his opportunities. He met Florian Kotlaba from the Seefeld Sports Arena, Martin Tauber, and the Mexican professional Chris Gómez, whose biathlon home is the Tyrolean high plateau. He also spoke with Michaela Kraler about sustainable tourism.

Networking meeting and award ceremony for landlord coaches

Last Thursday, our dedicated landlord coaches participated in the annual Tyrolean landlord coach networking meeting in Innsbruck. In addition to exciting insights into the Digital Registration System as well as the Price and Occupancy Monitoring Tool from Tyrol Tourism, the TW team also informed about current quality initiatives. Furthermore, there was an intensive exchange among the coaches of various tourism associations regarding current experiences and challenges.
A particularly special moment was the award ceremony for Laura Pühringer, Sonja Seelos, and Irina Pichler for their successful completion of the landlord coach training.

Study group from the College of Charleston (USA) visits the Seefeld region

As part of a study trip to Europe under the theme 'Green Transitions, Sustainability & Circular Economy', 55 MBA students and four professors from the renowned College of Charleston visited the high plateau of Tyrol. Accompanied by our sustainability coordinator Michaela Kraler, the students gained insight into the regional sustainability strategy as well as the work of the Sustainability Center of Tyrol Werbung. Following this, they visited key locations in the region: the ski jump, the Seekirchl, the pedestrian zone, and the information and mobility center at the train station. A final opportunity for exchange was provided during a group dinner at the restaurant Kracherlemoos.

Landlord Academy in a new, simplified format

Since the end of March, the Landlord Academy has been running in the new, user-friendly MS Teams webinar format, making participation for landlords as easy as never before. Simply choose and register for a course on our website. You will then receive an email with the direct MS Teams link to the event. All other entry barriers have been removed. Additionally, all registered participants will automatically receive the link to the recording - ideal for those who cannot attend live or wish to revisit the content later.

Farm shops in the spotlight

In the May edition of Tirolerin, a fantastic article about our new Leutascher Hofladen-Runde will be published. It ideally combines enjoyable hiking with regional delicacies. Over 10 kilometers, you can stroll comfortably along the Leutasch valley floor, passing by nine farm shops. Here, the respective products are marketed directly. A delight for all guests and locals, and a significant advantage for our regional economy! You can find more background information in the report.

Registration start for SpaCamp 2025

From October 13 to 15, the SpaCamp 2025 will take place at the Interalpen-Hotel Tyrol. In the popular idea workshop by Wolfgang Falkner, hoteliers, spa managers, and employees from the spa and wellness sector have been exchanging ideas on professional topics, continuing their education, and developing practical ideas for 15 years. A total of 185 participant spots are available. Registration for tickets starts on May 1. More details can be found at: https://www.spacamp.net/spacamp-2025/

Clean Up Challenge

As our nature is unfortunately not only covered with flowers in spring, but also a lot of rubbish comes to light after winter, the Plateau Clean Up Challenge was launched in 2020. Last weekend it was time again. The entire team of the TVB also set out together on Friday morning to do their part for a clean region. We accomplished 120kg. Thanks to everyone who joined us!

Advertising Medium Biathlon

Tyrol's high plateau is the training home of many top biathletes: Over the past 20 years, German top stars Magdalena Neuner and Laura Dahlmeier have honed their skills in the region for their Olympic victories. Today, among others, Austrian top athlete Anna Gandler and Germany's shooting star Selina Grotian from the neighboring Mittenwald use the biathlon and roller ski facility at the Seefeld Sports Arena. Grotian celebrated her first World Cup individual victory in December 2024 as the youngest athlete at the time. In March 2025, she filmed a nice 20-minute video about her first attempts in biathlon with sports tester Tobias Budde from Magenta TV. More information in the detailed report.

Milestone Achieved

Our website seefeld.com has crossed the one million visitor mark in the 2024/25 tourism year. From April 1, 2024, to March 30, 2025, 1,103,802 users visited our site, with significant peaks in the winter months from November to February. Interestingly, most users (70%) come to us through search engines, with Germany being the leading country at nearly 50%, and the preferred device type is smartphones. The most popular page is that of the webcams. The rankings differ depending on whether the page is in German or English: In German, cross-country skiing and our booking portal are at the top, while in English, the booking options and alpine skiing are also popular.

Focus group discussion on inclusive tourism

As part of the LEADER project "Inclusive Tourism in the Seefeld and Innsbruck Regions", a practical guide for accommodation businesses is being developed to facilitate the implementation of inclusive measures within their own establishments. Last Tuesday, a focus group discussion took place with experts from the hospitality sector, Tyrol Tourism, the Association of Tyrolean Tourism Boards, and the University of Innsbruck. Valuable experiences, perspectives, and ideas were shared during the discussion, which will now help to specify the guide's content.
Furthermore, starting from summer, interactive trainings & workshops on the topic of inclusion & accessibility for accommodation businesses will be offered.

This project has been supported by funds from the federal government, state, and the European Union.

Strength Winter Trail Running: Jan Fitschen Enthusiastic

Trail running is also popular in winter. Tirol's high plateau scores with its solid paths. You can find more details on our new page https://www.seefeld.com/de/winter-trailrunning.html. Olympian Jan Fitschen came to test it and was thrilled! Besides his running rounds on the high plateau, he also dared to venture into the ice-cold water and tried ice bathing. He shares his impressions and experiences in his podcast: Listen now.

Cross-Country Skiing in the Spotlight of the Media

Not only winter hiking attracted the media, our second success model, cross-country skiing, also excited journalists and influencers. The magazines Reiservergnügen, Donna, and Reisewelt Alpen researched for their upcoming reports. The website xc-ski.de dedicated a video contribution to us alongside event reports. And influencer Friederike Schulz (@rike.mountainlife) documented her journey from a cross-country skiing beginner to the Ganghoferlauf throughout the entire winter.
More details about the press trips in winter can be found in our report: In aller Munde

Winter hiking in the media spotlight

In the past months, we had the pleasure of welcoming high-profile guests who placed our strategic success model of winter hiking at the forefront. Among them were journalists from DPA, Oberösterreichische Nachrichten, and Freie Presse (Chemnitz), as well as influential content creators like Monja Kraner (@takemetoalaska_) and Janna Kamphof (@jannakamphof).
For more details on the press trips in winter, you can find our report here: In aller Munde

Target Group Workshop in the Seefeld Region

On April 9, 2024, a target group workshop was held in collaboration with Tyrol Werbung and the agency Market Mind in the Seefeld region. The background is the planned integration into the motivation-based target group model of Tyrol Werbung as well as the use of the new T.TRIP platform. The focus was on prioritizing the most important target groups for the region – based on the regional strategy, existing offerings, and insights from the 2023 attractiveness study for Tyrolean TVBs including deep dive results for the Seefeld region. TVB representatives included chairman Alois Seyrling, Elias Walser, Michaela Kraler, Melanie Heiss, Tessa Mellinger, and Lisa Krenkel.

Little effort, great impact

The 100,000 Lights Path was implemented relatively quickly last winter, with little effort, to complement the lighting concept in the pedestrian zone and offer a small, yet exquisite and romantic winter hiking experience close to the town center. Its public impact was very good: Tirol.at described it several times as the most atmospheric winter walk, and on Bergfex we achieved our highest clicks during the one-week promotional phase from December 23 to December 29, 2024, and the path was also very positively received by tour operators.
The planning for the upcoming winter season is already underway. The tour has been created on Komoot and will be purposefully communicated as a highlight to the press at the start of winter.

Directly connected

The family climbing garden Flämenwandl is now directly connected to the parking lot Puitbach/Ahrn (P13). Thanks to the new bridge built by the municipality of Leutasch, it takes only two minutes from the car to the climbing rock. With 20 routes ranging from difficulty levels 3 to 6b+, as well as cozy resting spots along the Leutascher Ache, Flämenwandl is especially appealing to beginners and families. In our maps, the bridge is already noted, and it is in progress on Google Maps.

Cross-Country Skiing at World-Class Level

Tyrol's high plateau once again demonstrated its qualities as a cross-country skiing region and organizer of international competitions last weekend. With only one week of preparation, the Seefeld Sports Arena spontaneously stepped in as the venue for the German Championships in team sprint, long-distance mass start, and club relay. About 300 participants, including the German World Cup team with World Championship and Olympic medalists Laura Gimmler and Katharina Hennig, competed in good races despite the most adverse conditions (rain and warmth). Competition director Benedikt Ertl (SC Partenkirchen) was thrilled: "Florian Kotlaba, Kari Kraus, and above all Wolfgang Kratzer with his track team from TVB did an incredible job."
In line with this, the audience voting from Schneehoehen.de named the region as the second best cross-country skiing area.

Seefeld on Netflix

Last spring, filming took place at Gschwandtkopf, and now the second season of the Austrian thriller Totenfrau is available on Netflix. The co-production with ORF is based on Bernhard Aichner's bestselling novels and has received high praise from the German press and audiences. It already aired on ORF at the end of February. Currently, both seasons are also available on ORF ON.

Plateau TV is back

For a few weeks now, Seefeld has its own television channel again. Plateau TV is broadcast on channel 26 in the regional and Tyrol-wide network of Magenta. Our modern live cams, the cross-country skiing report, and many other exciting pieces of information about Tyrol's high plateau are shown. The channel can also be received throughout the region via a 'signage player' and can be supplemented here with its own content.

Love declaration in 18 strokes

When the snow melts, the golf season is just around the corner. To kick off the season, we would like to remind you of a special online article from the widely-read The SnowMag. The Canadian author and passionate golfer Michael Mastarciyan visited our region in autumn (announcement dated October 2, 2024) and subsequently wrote a true love declaration to its golf courses and other highlights. You can find the article, which is certainly great for our English-speaking guests, at: Golf In The Alps: Seefeld, Austria. Speaking of which, both GC Seefeld-Wildmoos and GC Seefeld Reith plan to start the season on April 18, 2025.

Winter Deaflympics return to Seefeld in 2027

A piece of sports history returns home: The first Winter Deaflympics took place in Seefeld in 1949 – in January 2027, the world's most significant winter sports event for deaf athletes will return to its historical roots. Together with Innsbruck, Seefeld will host the 21st Winter Deaflympics, once again providing a stage for inclusion, international encounters, and athletic excellence.

General Assembly of Climbers Paradise

On March 20th, the general assembly of the Climbers Paradise association took place in Innsbruck – the Seefeld region has been a proud member for many years. During the event, the new website of Climbers Paradise was presented, including the innovative Climbfinder, a digital climbing guide. Particularly pleasing: The new pleasure routes of the Seefeld region received widespread recognition and were explicitly praised.

Tyrol's High Plateau in the heart of Zurich

In the midst of the urban hustle and bustle of Zurich's Langstrasse, the Seefeld region presented itself as an alpine year-round destination as part of an innovative appearance by Austria Werbung. Two new summer products were introduced: the Leutasch farm shop round, which combines culinary enjoyment with nature-related movement, and the family long-distance hike, a multi-day hiking experience for young and old. Tyrol's high plateau once again demonstrated how true zest for life and sustainable tourism can be combined.

Open House Day for the Seefeld Middle School

Last Friday, the Seefeld Tourism Association organized an open house day for the 4th grades of the Seefeld Middle School. The 20 students experienced an exciting day at the Seefeld Sports Arena, where they got to know the facility in detail through four stations: a ride to the ski jump, a tour of the Technical Center, biathlon taster sessions, and a ride with the piste groomer. The morning ended with a joint snack at the Technical Center. The students received detailed insights into the local sports infrastructure, and the tourism association positioned itself as an attractive employer in the region.

Rare Insights

Most of us know climbing prodigy Albert Neuner as the quiet Leutascher who doesn't make much fuss about his outstanding achievements. Records like crossing the Wetterstein ridge (70 climbing kilometers and over 7,000 meters of elevation) in just 21 hours and 49 minutes, he prefers to keep to himself. Last week, he granted rare insights into his life and motivation for climbing in the Podcast Ulligunde (p)lauscht. Just listen and marvel.

Networking meeting on the topic of tourism & agriculture

Last Thursday, sustainability coordinator Michaela Kraler gathered many new ideas and impressions at the networking meeting of sustainability coordinators in the Ötztal. Several lectures and project presentations took place on the topic of "Tourism & Agriculture": Among others, the Agricultural Marketing Tyrol, the Ötztaler ambassadors of enjoyment, and the initiatives Kaiserwais and Bio-Austria participated. The day was rounded off with a joint hike to the enjoyment spot "is Wiesle" and an interactive part.

Tourism Day of the Karwendel Nature Park

Last week, Sabine Dallmann from the Nature Park Information Center Scharnitz and Sustainability Coordinator Michaela Kraler visited the Tourism Day of the Karwendel Nature Park in Hall. The nature park team presented current areas of focus and the – unique in Austria – new ranger training program starting in 2026. Additionally, insights into the (digital) visitor management strategies of the nature park were shared, along with background information on tourism-related topics. The meeting also served to exchange ideas with the other tourism associations of the nature park and strengthened the already very intensive collaboration.

Seefeld's winter images are going around the world

A total of 6.7 million people viewed the winter wonderland of our region from November to January alone. Our webcam features and drone footage aired online and on TV in several European countries, from Holland to Germany and Spain. Additionally, TV teams visited us until February to film weather broadcasts at Seekirchl and in the Seefeld Sports Arena.

Landlords Academy starts online for the spring round

On March 13, 2025, the Landlords Academy Tyrol will launch its spring webinar program. The 'Knowledge Thursday' offers exciting webinars on landlord-related topics such as Artificial Intelligence, Pricing Management, Online and Social Media Marketing, Sustainability, Communication, and Personal Development – conveniently accessible with a click directly on your screen. The kickoff will be led by Ms. Greta Renner from Tyrol Tourism on the topic of 'Future in Tyrolean Tourism: The Trend Radar of Tyrol Tourism as a guide'. You can find all free webinars including short descriptions and the direct registration link here. After the webinar, all registrants will receive the recording link.

Green Events Tyrol Award Ceremony

Last Friday, the Good Vibes Yoga Festival was honored as a "Green Event Tyrol" in a festive setting. During the award ceremony at the Landhaus Innsbruck, Lisa Krenkel and Michaela Kraler received the certificate from State Councilor René Zumtobel on behalf of Michael Simperl, who is responsible for our event marketing and meeting the Green Event criteria. Particularly pleasing: Our festival was not only certified but also listed as a best practice example for sustainable events. A great proof that environmental awareness and unforgettable festival moments harmonize perfectly. An inspiring evening full of appreciation and motivation for future sustainable events.

Excellent Sustainability

Sustainable tourism is highly prioritized in the Seefeld region. We are pleased that now the Hotel Bergland in Seefeld and the Hotel Garni Lärchenhof Natur in Mösern have successfully met the stringent criteria for sustainable tourism businesses and have been awarded the Austrian Eco-Label for accommodation facilities. Both family-run hotels are also part of our Plateau Pioneers, who advocate for environmentally conscious tourism in the region. We sincerely congratulate the Daschil and Holzer families and their teams on this achievement!

Seefeld Plateau plans switch to E-buses by 2026

The Seefeld Plateau plans to completely switch to electric buses by May 2026, making it the first region in Tyrol to do so. This initiative is part of a joint public transportation concept of the municipalities of Telfs, Seefeld, Leutasch, Reith, and Scharnitz. The goal is to replace the existing diesel bus operations and make an important contribution to sustainable mobility.

Kick-off event of the Climate and Energy Model Region Seefelder Plateau

Yesterday, the Planning Association and the new KEM municipalities of Seefeld, Leutasch, Reith, and Scharnitz invited to the kick-off event of the Climate and Energy Model Region Seefelder Plateau. After the welcome by Planning Association Chairman Dominik Hiltpolt and Regional Councilor René Zumtobel, Marlene Buchinger gave an exciting keynote on the topic of climate transformation. After a brief introduction of the KEM Seefelder Plateau by KEM manager Simon Damerow, the four municipalities provided insights into their successful work for the energy transition and climate protection. The event concluded with a pleasant wrap-up and networking opportunities.

DEKRA Ski Cup 2025 – An Event of Superlatives!

From January 23 to 26, 2025, we had the pleasure of welcoming over 1,300 enthusiastic participants at the DEKRA Ski Cup. Highlights included the ski and snowboard races at Gschwandtkopf, exciting biathlon competitions, and the entertaining stand shooting on ice. The crowning finale was the glamorous gala evening in the WM Hall, where festivities continued late into the night. The opening night in the Kurpark on Thursday and the traditional Tyrolean evening on Friday created a lively atmosphere and made the event an unforgettable experience. A heartfelt thank you goes to all organizers, helpers, and of course to all participants, whose dedication and enthusiasm made this wonderful event possible!

Michelin Star for the Chef’s Table at the Interalpen Hotel

We would like to sincerely congratulate the Interalpen Hotel Tyrol and especially Mario Döring and his team! We are very pleased that the Chef's Table has been awarded a Michelin Star in the Michelin Guide 2025. We are proud to have such a culinary highlight in our region.

Impulse Day Winter Hiking with us as guests

Yesterday, we were pleased to host the Impulse Day Winter Hiking from Austria's Hiking Villages. Regions from Vorarlberg to Styria were our guests and gained insights into our expertise. After exciting presentations by Elias Walser and Josef Faltejsek, participants experienced the beauty of our winter hiking trails on a short hike. Following that, we visited the Technical Center, some of our grooming vehicles, the laser printer for signs, and the large format printer. A special thanks goes to our workshop and Franz Neuner, who enriched the day with valuable, practical input on the topic of grooming.

adidas Terrex Women’s Langlauf Camp

The adidas Terrex Women’s Langlauf Camp took place from February 10 to 12 for the 8th time in our region – and was once again sold out! We are very pleased that cross-country skiing is so well received. With perfect weather and ideal trail conditions, the participants explored the region. Enthusiastic women for cross-country skiing were offered an exciting program with varied cross-country skiing sessions, training, and inspiring workshops.

Advertising Value in the Netherlands Thanks to TV Show

Starting January 6, millions of Dutch people will watch the popular Dutch dating show Winter vol Liefde on RTL 4 and streaming giant Videoland every evening for about a month. In the second season, Seefeld plays a significant role, as Mike Hansler, the deputy head of the Seefeld ski school, is one of the contestants. The episodes were filmed in January 2024, and Mike received a lot of support from local businesses. Now he hopes that the show's success will bring great advertising value to the region and the helpful businesses and inspire his fellow countrymen for the high plateau of Tyrol. We are curious!

Full Assembly of TVB Seefeld 2024

Yesterday, the full assembly of the Tourism Association took place at the Congress Center Seefeld. As required, the tourism year 2023 was retrospectively reviewed, the annual financial statement for 2023 was approved, the board and supervisory board were discharged, and the planned budget for 2025 was presented. A special highlight was the lecture by Prof. Hubert Siller and the presentation of the 6+2 success pattern of the region by Elias Walser. This serves as a guideline for sustainable and future-oriented development of Tyrol's high plateau. The positive response from the members underscores the relevance and viability of this model for the future of tourism in the Seefeld region.

Study Trip Obertauern - 02.-04.12.2024

With a total of 16 hosts from the Seefeld region, our Deputy Chairwoman Katrin Moser, accompanied by information office staff member Ramona Hanser, set off for Obertauern. This year's study trip was all about networking among women. The ladies were warmly welcomed by TVB Director Mona Maier, her team, and several hosts from Obertauern. "We were able to exchange ideas very well in the 2 days, gathered many impressions and inspirations, and left not as guests, but rather as friends," said Ramona Hanser. Katrin Moser added: "This warmth with a lot of tangible positive energy and the strong cohesion between hosts and TVB - we want to take this to our region and promote it further."

Trail area and trail team – excellent!

During this year's industry meeting "Meeting Point Cable Cars", the entire trail area of Tyrol's high plateau and our trail team were awarded the Tyrolean Trail Quality Seal by the Tyrolean Chamber of Commerce last Monday. We are very proud of this recognition and appreciate the acknowledgment of our work for first-class trails in the region. A big thank you to everyone who contributed!

Landlord Coach Event in Innsbruck

Last Thursday, our landlord coaches Sonja Seelos and Irina Pichler attended the Landlord Coach Event by Booking and Feratel in Innsbruck. The event provided exciting insights into current topics such as the Travel Proud Program, AI content, and the importance of market-oriented pricing. Additionally, new options for advertising placement starting from the beginning of 2025 and the idea of a forum for Destination Management Organizations (DMOs) were discussed. The close collaboration between the two partners was an ideal basis for a constructive and inspiring exchange.

Shaping the future together

In the past days, the second Change Maker Days focused on food trends and green claims took place in Seefeld. The initiative is led by Petra and Rob Kropf, along with over 40 innovative sustainable hotels from Austria, Germany, and South Tyrol, committed to mindful travel with a clear conscience. It was an honor for the Change Maker Hotel Klosterbräu and us, as the first region awarded the Austrian Environmental Label, to welcome this concentrated spirit of innovation to Tyrol's high plateau.

In the mailbox - PlateauIntern, the second edition

This week it is time: The second autumn/winter edition of PlateauIntern arrives in your mailboxes. From now on, you can also find the latest texts online. Join us for a glimpse into winter and be curious about what awaits you at the general assembly on December 10, 2024. We are looking forward to it! Your PlateauIntern team

Deadwood Hedge for Biodiversity

Deadwood stocks are a source of life and biodiversity. With this knowledge, Plateau pioneer Markus Daschil and the fishermen from the Kaiser Maximilian Association, led by Sepp Kneissl, came together to create a 30-meter-long deadwood hedge on the northern shore of Lake Wild, which will be extended by another 15 meters in the spring. The deadwood comes from the surrounding shore area and now provides breeding and living space for native birds, hedgehogs, and insects.

Season finale of the Golf in Tyrol Cooperation

On Thursday, marketing manager Lisa Krenkel and Julia Dimke from GC Seefeld-Wildmoos attended the season finale meeting of the Golf in Tyrol Cooperation at the Tirol House. The TVB and several hotels from the plateau have been long-time partners of this successful golf cooperation between Tyrol Werbung, Tyrolean TVBs, and golf accommodations. TVB managing director Elias Walser is even part of the steering committee. After an extensive review of this year's campaign and other marketing activities, an exciting outlook for the golf year 2025 took place.

Networking meeting on the topic of mobility

Last week, Michaela Kraler, along with the new climate and energy model region manager of the plateau, Simon Damerow, attended the networking meeting of the Tyrolean sustainability coordinators in St. Johann in Tyrol. The topic of the meeting was "Sustainable Mobility." The regions of St. Johann & Pillerseetal, Serfaus Fiss Ladis, and Ötztal presented guest lectures on their innovative mobility concepts, which were complemented by impulse lectures from Dödlinger Touristik, the VVT, the state of Tyrol, the Tyrolean Energy Agency, and floMOBIL. In the afternoon, participants worked on interactive discussion tables to develop ideas and solutions for various (E-)mobility topics.

Visually prepared

After the season is before the season: According to this motto, we are already preparing the summer of 2025 for you in our media portal. You will find new photos and videos on our top themes Enjoyable Hiking and Lifestyle there from now on, each produced with a best-age couple and a family in August 2024. These two image shootings are probably the most significant in recent years. We were supported by the agency G.A. Service and provided with clothing from Luis Trenker. Filming locations included Pfarrhügel and the village center of Seefeld, Wildsee, Leutascher Ache, and Gaistal.

Seefeld Conversations on AI

The Raiffeisenbank Seefeld-Leutasch-Reith-Scharnitz creates a platform for exchanging future topics with the Seefeld Conversations. On November 13, the topic 'Artificial Intelligence - Revolution or Capitulation' was on the agenda. In addition to our managing director Elias Walser, many employees of the TVB from various areas including IT, Social Media, Graphic Design, Finance, and Marketing took the opportunity to also be inspired by Prof. Dr. Maximilian Lude and Leon Hetzer in their free time.

Gondola Experience

In the run-up to the Alpine Ski World Championship in Saalach, Austrian Tourism launched the advertising campaign Gondola Experience Unlock Austria in November. At six European locations from Germany to Poland, Denmark, and the Netherlands, guests can get to know Austria's winter sports regions interactively in a cozy gondola. Tyrol's high plateau is also represented, showcasing itself as a world-class cross-country ski area and an environmentally conscious winter sports region.

Source Market Netherlands

Marketing Director Lisa Krenkel met today, Thursday, with experts from Austria Werbung for the Source Market Netherlands. The ÖW team from The Hague provided market insights at Kulturbogen 55 in Innsbruck and informed about trends, campaigns, and collaborations. Tyrol's high plateau has recently developed a landing page with tips for Dutch guests in cooperation with Dutch rally driver and TV producer Martin Utberg and is increasingly focusing on this market again.

Press conference of "Advent in Tyrol"

Today, the eight Christmas markets of "Advent in Tyrol" invited to a press conference at Café Katzung in Innsbruck and provided insights into the special features and highlights of the Advent season 2024. The eight organizers, which include Seefeld (represented by TVB Marketing Manager Lisa Krenkel), Innsbruck, Rattenberg, and Kufstein, are committed to traditional values and high-quality standards. Regional products as well as a Christmas program corresponding to Tyrolean traditions are key features.

Expertise Winter Hiking

At the 34th regulars' table of Austria's hiking villages, Lisa Krenkel and Michaela Kraler were invited as experts on the topic of winter long-distance hiking. In a one-hour presentation, they provided insights into how Tyrol's high plateau has successfully established the first winter long-distance hiking trail in Tyrol, and shared their expertise with industry colleagues. The process from idea to implementation was marked by several challenges and obstacles. However, the experience gained gives us a significant advantage in the current boom of winter hiking.

Magical Lights in the Pedestrian Zone

The Light Park in the Kurpark was a great success last year. Therefore, it has been shining this year since November 1st and extends from the Kurpark through the pedestrian zone to the Seekirchl. The installations come from MK Illumination and the Swiss creative collective NOA. The complex setup was carried out by the employees of our TVB construction yard, together with the artists and external partners. The partly interactive light installations will shine until January 6, 2025.

11th Tourism Mobility Day

Yesterday, CEO Elias Walser and our Sustainability Coordinator Michaela Kraler attended the 11th Tourism Mobility Day organized by the federal ministries in Zell am See. The topic of the meeting was the challenges of sustainable mobility offerings. Walser was part of the discussion panel 'Environmental Labels for Tourism Destinations - Motivation for the Further Development of Mobility Offers' and explained the development, current status, and future of the mobility situation in Tyrol's high plateau.

It's Christmas time already

Today, the traditional Christmas tree was cut down at Klausnerhof in Seefeld and, after a very short journey, erected in the village square. Former mayor Ing. Erwin Seelos was also present this year to sponsor the tree. On Monday, the construction work for the Christmas market will begin. The construction companies of the TVB and the municipality of Seefeld always work closely together on these extensive tasks to prepare everything for the most festive time of the year.

Impulses for Marketing Strategies

At the end of October, marketing manager Lisa Krenkel attended the strategy day of Tirol Werbung at Villa Blanka. Based on the motive-based target group system, the targeting and positioning process of Tirol Werbung was explained in detail, and impulses were provided on how to further develop the marketing strategies of a tourism association. Furthermore, the TVB Fact Sheets were explained in more detail, and support was offered for the interpretation.

Enormous reach for winter hiking

Last week, a report on winter hiking was released by the German Press Agency (DPA). Tirol's high plateau, along with Ischgl, plays a major role in it. The report has so far been published by 77 online media outlets including the Süddeutsche Zeitung, the magazine Geo, and on msn, reaching a total audience of 65.5 million readers - see the report.

Workshop on Circular Economy

The circular economy is becoming an increasingly important topic when it comes to sustainability and resource conservation. Recently, our Plateau pioneers gathered for an informative workshop on the topic of circular economy. Sustainability expert Dr. Birgit Gahleitner provided an exciting theoretical input. In the subsequent interactive part, concrete implementation steps for the participating companies were developed in groups.

This project was supported by funds from the federal government, state, and the European Union.

First certified winter hiking trail

During the 2024 symposium of Austria's hiking villages, Elias Walser and Lisa Krenkel received the official certification for our Winter circular hike Seefeld-Mösern-Wildmoos on Wednesday in Wildschönau. After the village circular path over Wildsee and Pfarrhügel and the panoramic hike to the viewing platform at Brunschkopf over Geiernest and Wildmoosalm, the winter circular path is already the third trail in the region to receive the Austrian hiking quality seal; but the first for hiking in the snow.

Sustainably Awarded

With the Alpenhotel Karwendel in Leutasch Ostbach, the next establishment in the region receives the Austrian Environmental Label and thus meets the strict criteria for sustainable tourism businesses. We warmly congratulate Sebastian Rödlach and his family! The family-run hotel is also part of our Plateau Pioneers, who advocate for environmentally conscious tourism on Tyrol's largest high plateau.

Balanced Tourism

Behind this keyword lies a funding call initiated by Tourism Secretary Susanne Kraus-Winkler (ÖVP) as part of the 2024 action plan: It supports projects that deal with the management of tourism flows. We are also involved in this and are currently developing an application that recommends less-frequented excursion destinations to guests based on current and historical data at the present time. This aims to alleviate pressure on tourist hotspots and thus strengthen a sustainably balanced and environmentally friendly tourism in the region.

Networking meeting at the BÖTM Top Seminar

As part of the BÖTM Top Seminar attended by Elias Walser, Lisa Krenkel, and Joachim Pölzl last week in Velden am Wörthersee, the Association of Austrian Tourism Managers (BÖTM) presented its rebranding to the Destination Network Austria (DNA). For over 60 years, BÖTM has connected its approximately 200 members, offering further education and exchange opportunities, and serves as a strong political representative for tourism at all levels. As DNA, the aim is to position itself as an even stronger, modern, and dynamic network while maintaining its core tasks. The main theme of the Top Seminar was cooperation as a key to sustainable and resilient tourism.

Opportunities and Risks of AI

Last week, Christian Lackner, responsible for our Digital Products and Data Protection Coordination, and Melanie Heiss, head of the Corporate Design Department, attended the NextGen Tourism Summit of the WKO in Innsbruck. The focus was on the opportunities and potentials, but also the pitfalls of artificial intelligence in tourism. The new challenges associated with cybersecurity and data protection were also intensively highlighted and discussed.

Transformative Approaches in Mountain Biking

At the beginning of October, our new project coordinator and biking expert Katharina Auer attended the 8th Mountain Bike Congress Austria in Saalbach Hinterglemm. Under the title "Disruption", the leading figures in the scene discussed how new, transformative approaches could change the sport of mountain biking in the future. The focus was on innovative strategies, equality, and legal challenges.

Film location

Our region is frequently requested as a backdrop for both local and international films. Most recently: After his hit "Game Night," director Marco Petry is currently filming another Netflix comedy about quirky dogs and their equally quirky owners, who are set to meet amidst the beauty of Tyrol's high plateau and its neighboring areas. Among those involved are Alexandra Maria Lara, Devid Striesow, and Kerim Waller.

Press trips times three

Good contacts with the media are an important building block in the marketing of a tourism region. This includes the reception and dedicated support of press trips. In September, we welcomed three press guests and delighted them with the advantages of our region. The three journalists came from the Bavarian State Journal, from the German magazine Travel & Golf, and from the Canadian Snow Magazine. We were supported in the care by our member businesses Leutascherhof, Hotel Eden, and Hotel Seespitz. Many thanks for that!

Improvements to the ski trails

The successes of winter are made in summer. This applies not only to top athletes. Work must also be done on the cross-country skiing infrastructure in a timely manner. Therefore, some work can currently be observed in the region. These serve to improve the cross-country skiing routes and their snowmaking. The season start is planned for mid to late November, depending on the weather.

New ad-free video portal

The Seefeld region now offers a new video portal that works just as easily as YouTube. It allows you to access and integrate ad-free and data protection-compliant videos in the highest quality in a simple way. Show on your website or in your social media channels how beautiful it is in Tyrol's high plateau – GDPR-compliant and without annoying ads or inappropriate recommendations. You can find access via the link Video Portal Region Seefeld and in our intranet.

Awarded Twice

Sustainability in tourism is and remains the topic in the region. The Hotel Klosterbräu received two awards in recent weeks. On one hand, the Plateau pioneer operation was awarded the Austrian Environmental Label. On the other hand, their Think.Younique concept won at the Spa Star Awards 2024 in the category Best Green Concept. Congratulations!

Sustainability - Awarded!

The Seefeld region is making great strides towards sustainable tourism. We are pleased that our path of environmentally conscious business practices is supported by our establishments. Recently, the Schmiedhof in Seefeld was awarded the Austrian Eco-Label. Congratulations!

Magic of Early Winter

The reach of our marketing measures during the first snowfall has shown it – our guests associate Tyrol's high plateau with the magic of winter and snow. To optimally respond to this desire and to offer an alternative to the November gloom in the valley, we are launching the initiative Magic of Early Winter for the first time this year. Whether it's winter hiking, ice skating, curling, sledding, cross-country skiing, Christmas markets, or light parks – everything that makes Seefeld so enchanting from November onwards will be actively promoted by us and made visible on the landing page. In the media archive, we will also make subjects and images available to our businesses for their own marketing starting now.

Advertising medium snow - always top!

For many, the heavy snowfall of the past week was a major challenge. For the marketing of our region, it was a blessing: Our posts on social media reached around 440,000 views. On Instagram, our reel was the star with nearly 54,000 views, while on Facebook, the images from the webcam at Seefelder Joch had around 102,300 impressions.
We always recommend our businesses to use new snow for marketing. Therefore, when fresh flakes fall, you will always find current photos and videos for your free use in our media portal under Currently: New Snow in the Region.

Unicorn March defies snow and cold

The traditional Unicorn March had a tough time this year with new snow and cold. The new format with music and entertainment in the pedestrian zone of Seefeld, as well as an experience hike for locals, was put to a hard test. Nearly 1,000 tough IML hikers still enthusiastically explored the region. And some locals also dared to join the hiking adventure. For 2025, everyone hopes for better weather so that the event can reach its full potential for the region.

TIROLERIN Award 2024

For the third time, TIROLERIN honored personalities last week at the Hofburg in Innsbruck who are shaping the future of Tyrol with innovation and extraordinary achievements. TVB Managing Director Elias Walser and Marketing Manager Lisa Krenkel used the gala for networking and were pleased with Agnes and Alois Seyrling for their award in the category "Pleasure & Regionality." The award is a wonderful confirmation of the regional focus that many businesses in the plateau have been pursuing for several years.

Early booking, real savings action extended

Last winter, the savings campaign that allowed guests to buy multi-day Happy Ski Cards at discounted rates in advance was a complete success. Therefore, "Early booking, real savings" will also be available this year. During the less busy season periods from January 6 to 26, and from March 8, guests will receive a 25% discount on non-refundable multi-day tickets purchased in advance. This year, in addition to the Rosshütte, Gschwandtkopf, and our small Geigenbühle and Birkenlift ski lifts, the Katzenkopf in Leutasch will also be included for the first time.
Exciting additional offers from ski rentals are currently being developed.

Three Photo Shoots

Good photos and videos are essential in marketing. That's why the TVB ensures that regular shoots are conducted on current topics. Last week, there were three shoots in total. One highlighted the topic of gourmet hiking & lifestyle in collaboration with G.A. Services. The following day, an internal TVB shoot focused on family hiking in Gaistal. The recordings were completed with a shoot on the topic of trail running.

Meeting of the Sustainability Coordinators on Participation Processes

On August 20, our new sustainability coordinator Michaela Kraler met with her colleagues from the other Tyrolean TVBs in Innsbruck to work on the topic of participation processes in various methods training. The interactive day provided many new insights and tips on how to involve stakeholders, businesses, and the public in future workshops and participation processes.

Seefeld meets Luis Trenker

In 2018, the Luis Trenker shop was opened in Seefeld. Since then, there has been a close collaboration with the region and the TVB. This is now being publicly showcased: On Monday, Elias Walser and Lisa Krenkel presented the new Seefeld x Luis Trenker sweater together with Ilenia Eisenkeil (Head of Digital Sales & Marketing at Luis Trenker) and Rainer Thurnher-Walch from the Seefeld branch. The trendy hoodie is now available at the Luis Trenker shop in the pedestrian zone and online.

Sustainability Check at TVB Seefeld

When it comes to sustainability, there is always room for improvement. This week, the TVB Seefeld underwent a sustainability check as part of a workshop series. Together with representatives from the Enterprise Europe Network (EEN) of the Tyrol location agency and Tyrol Werbung, seven TVB employees from various departments examined our sustainability management in light of the 17 SDGs. In 23 categories, relevant areas for action were identified, and corresponding steps were derived. These include both internal TVB improvements and destination-wide enhancement measures. These are intended to ensure the sustainable development of the region and the TVB as a company.

New Peace Path

With the new location of the Peace Bell, it was time to refresh the traditional Peace Path in Mösern. With the support of the municipality of Telfs and some committed residents of Mösern, the TVB took on this project in the spring and has now completed it. The station signs made of larch wood were produced by the Leutasch construction yard, utilizing the metal elements from the old plaques, which were presented in a modern way. The large panoramic board in Möser was also redesigned with the overall plan of the path.

New Electric Bus in Testing

Not only since receiving the environmental certificate has sustainability and public mobility been a focus for our region. We are also continuously trying to improve in this area. Therefore, this week, the electric bus Altas Novus City V7 had its first test run on the village bus line. More will follow. If everything goes according to plan, these and other lines will be operated fully electric starting in December 2025.

Inspection for DEKRA Skicup

From January 23rd to 25th, 2025, the DEKRA Skicup will return to Seefeld for the fourth time after 2015, 2018, and 2020. The inspection company for safety and sustainability, which has been operating for 100 years, will host various sports and entertainment events for around 1,000 of its employees over the three January days on Tyrol's high plateau. At the end of July, the event organizers visited our region and inspected the venues for the biathlon competition, ski race, curling, and evening gala together with Elias Walser and Seefeld's Mayor Andrea Neuner.

New Video Series - Almgeflüster & Hüttengeschichten

Today marks the start of the new video series "Almgeflüster & Hüttengeschichten", where Scharnitz filmmaker Burnz Neuner presents the alpine pastures, huts, and hosts of our region. The selection is very personal, each hut has its own special character and a direct connection to the region. Burnz's project is actively supported by TVB, as it represents a significant added value for the region. The portraits will be released today in a loose series on our social media channels. You can find a first taste of three alpine huts - Eppzirler, Wang, and Möslalm - at: Almgeflüster - Stories of the Hut Hosts in the Seefeld Region. New ones will be continuously added.

LEADER Project – Inclusive Tourism in the Regions of Seefeld and Innsbruck

In collaboration with the Federal Association for People with Disabilities (ÖZIV) and the Innsbruck Tourism Association, workshops and training on accessibility and inclusion will be offered starting in spring 2025, funded by federal, state, and European Union resources. The aim is the sustainable development of the regions and an increase in benefits for affected guests. The kick-off event took place on July 29.

Classic Enjoyment

Tomorrow, on August 1st at 8:30 PM, the 'Night of Classics' traditionally opens the Music Days in Seefeld at the Kurpark. For the 16th time, exceptional violinist Rudens Turku comes with his colleagues and students to the Tyrolean high plateau to ignite a passion for music in listeners and young musicians alike. This year, the organization and supervision of the festival is exclusively in the hands of the Seefeld Tourism Association for the first time. Besides the individual concerts of the master classes, the evening of August 13th promises to be a special highlight: by candlelight, Vivaldi's Four Seasons and chansons from the 1930s will resonate here at Pfarrbichl.

Strategy Workshop at the Interalpen Hotel

On July 26, 2024, another strategy workshop took place at the Interalpen Hotel Tyrol to sharpen the destination profile. Together with the supervisory board, executive board, strategic partners, and the management of the TVB, the previous workshop results were discussed in depth under the guidance of tourism expert FH Prof. Hubert J. Siller. Valuable input was developed, and the essential cornerstones were confirmed. The core group, consisting of the chairpersons of the supervisory board and the executive board, will now advance and refine the results in the upcoming meetings.
The results are to be presented at the general assembly in December and are intended to serve as a guideline for the future development, task distribution, and budgeting of the TVB starting in 2025.

Golf tournament of the insurance and finance industry

For many years, we have organized a golf tournament together with the Golf Club Wildmoos and AssCompact for prominent representatives of the insurance and finance industry. Besides the relaxed tournament round, networking is of course a major focus for the over 100 participants. Although managing director Elias Walser didn't swing the golf club last Friday, he attended the evening event at Triendlsäge and was able to maintain old contacts and make new ones.

New Reporting Tool

In times of rapid change, it is important to have as complete and up-to-date an overview of one's company, key figures, and finances as possible. To ensure this, the TVB is currently working on the professionalization of its controlling. This is leading to the creation of a new reporting tool, in which all key figures will be prepared in detail. In the future, all of our committees will receive a detailed monthly overview. In the medium term, our members will also benefit from this, especially when it comes to documents for important bank discussions or investment concepts.

Golf Influencers Visit Us

Last week, five well-known golf influencers from Germany and Switzerland visited us. They stayed in two of our golf founder accommodations, the Hotel Bergland in Seefeld and the Inntalerhof in Mösern. Of course, their varied program included rounds of golf at the two courses of GC Wildmoos and GC Seefeld Reith, a lunch in the Bräukeller, as well as getting to know some highlights of the region. The first posts and reels are already online.

Austrian Destination Summit 2024

On June 23, the Seefeld Tourism Association was represented at the Austrian Destination Summit in the Swarovski Crystal Worlds. At this event, around 40 Asian and 20 Israeli tour operators from the luxury, tailor-made, and top OTA segments came together to exchange ideas with Austrian partners from art, culture, as well as movement and relaxation. Nathalie Braquet presented our commitment to sustainability and regional attractiveness, made valuable international contacts, and strengthened our presence in the markets of China, Japan, South Korea, Southeast Asia, Taiwan, and Israel.

Visit from Israel: High-profile Tour Operators Discover the Region

As part of the Austrian Destination Summit, the Hotel Sacher welcomed high-profile Israeli tour operators. Accompanied by Anthony Millner, the guests experienced a guided tour on Sunday, June 23, with interesting insights into the history and culture of the region, as well as the diverse offerings of Tyrol's high plateau. Highlights of their visit included the Peace Bell, which was rung specifically for this occasion, as well as the Wildsee and the village center.

BÖTM-barcamp #digitalization #ai

The BÖTM Barcamp on the topic of digitalization and artificial intelligence took place at the Parkhotel Hall in Tyrol. Experts from the tourism sector gathered to discuss current challenges, develop solutions, and expand their networks. Our expert in digital products and data protection coordinator Christian Lackner was present and was able to gain valuable insights and new contacts.

Participation in the 46th Tirol Tourism Forum

The 46th Tirol Tourism Forum took place under the motto "Our Tourism Between Mega Change and Human Problem-Solving Ability" at the Congresspark Igls. The event provided exciting impulses from high-profile speakers such as Tourism Provincial Councilor Mario Gerber and bestselling author Markus Hengstschläger. The TVB Seefeld was also represented by our event marketer Michael Simperl and our marketing director Lisa Krenkel, along with supervisory and board members Katrin Moser, Sebastian Hiltpolt, and Christian Wandl.

Maple tree planting for the Karwendel March

The winners of the Karwendel March 2023, Seewald Toni and Grimbs Alexandra, met at the end of June for the traditional maple tree planting at the Kleiner Ahornboden in the Karwendel Nature Park. They were supported by their families, as well as Anton Heufelder, the Managing Director of the Karwendel Nature Park, and representatives from the tourism associations of Seefeld and Achensee. The planting symbolizes the event's commitment to the environment and the uniqueness of the Karwendel region.

Networking Meeting of the Landlord Coaches

Last week, the annual networking meeting of the landlord coaches took place at the Flür winery in Tarrenz. Under the motto "Embracing Change as an Opportunity!" Sonja Seelos and Irina Pichler exchanged ideas with the coaches from other regions.

As always, they will gladly pass on the newly gained insights to the local landlords. Speaking of which, don't forget: Three webinars from the June round of the Landlord Academy are still ongoing!

Women Power from Obertauern

Last week, the tourism association Obertauern invited all female executives, businesswomen, and company owners to a study trip in our region. They visited the Interalpen Hotel, the pedestrian zone, Wildmoos, and the Peace Bell.

Our managing director Elias Walser gave an exciting keynote lecture at the Hotel Sacher together with Elisabeth Gürtler and established valuable connections.

Target Group Day of TW

On June 4, Marketing Manager Lisa Krenkel and our digital expert Christian Lackner attended the Target Group Day of Tyrol Tourism in the Villa Blanka. The new target group portal T.TRIP was presented at this event, along with individual information packages handed out to all tourism associations. The data will now be thoroughly studied by the tourism association and integrated into marketing.

Focus Hiking

Last week, marketing manager Lisa Krenkel attended the general assembly of the Hiking Villages, an association with 47 member regions dedicated to hiking.

With 2024, there is a new strategy presented at the assembly in Alpbachtal. In keeping with the motto of the association, the subsequent discussions were moved to a hike to the Bischofer Cheese Hut.

Membership meeting of the EUREGIO Zugspitze - Wetterstein - Karwendel

Together with the mayors of the plateau, managing director Elias Walser visited the membership meeting of the EUREGIO ZWK yesterday in Garmisch-Partenkirchen. There was great news for the cross-border association: The LEADER region Innsbruck Land will join the EUREGIO ZWK. This significantly expands the area and opens up new opportunities for larger projects.

Furthermore, the regular handover of the presidency took place from Jorgo Chrysochoidis (Mayor of Leutasch) to the Bavarian District Administrator Anton Speer. Additionally, Sabrina Blandau will take over management from Petra Dolenga in June.

Online Landlord Academy

This week, the May cycle of the e-Landlord Academy came to an end. Many local entrepreneurs took the opportunity to further their education online on topics such as Chat GPT, Touchpoint Marketing, and Upcycling.

On June 4, 2024, it will continue: Topics like stress reduction, the benefits of BIG DATA for small businesses, as well as reimagined sustainability and tax law for small landlords promise exciting learning units. More detailed information can be found here.

Visit from Trentino

In return for our visit to the northern end of Lake Garda, this week two employees from the local tourism board, Garda Trentino, visited Tyrol's high plateau. Once again, an exciting exchange took place.

While our questions in Italy mainly revolved around the organization of an association that spans three federal states and marketing topics, Stefania Oradini and Emanuele Biagi focused on infrastructure and product development. Both sides certainly learned a lot!

Refinement of the destination profile

Together with the chairmen of the supervisory board and the management, the board of the TVB has started a strategic workshop this week to refine the destination profile. This is led by tourism expert FH-Prof. Hubert J. Siller, who has been managing the MCI Tourism Department for years and has always supported the region with his scientific advice. Further sessions will follow.

The results will be presented at the general assembly in December. These are intended to represent the current guidelines for development, tasks, and budget allocation of the TVB starting in 2025.

Karwendelmarsch 2024

Yesterday, the first press conference for the 15th edition of the Karwendelmarsch took place in Innsbruck. The focus was on the extensive environmental protection measures, the long-standing partnerships with sponsors, and the significant role of the volunteers for this legendary event.

We are looking forward to the event, which shines both internally and externally, connecting clubs, participants, and guests. We are particularly pleased, as a region awarded with the environmental label, about the fact that the entry fees for the year 2023 have been used for concrete projects in the Karwendel Nature Park for several weeks now.

Austrian Tourism Day 2024

What does the future of tourism in Austria look like? Why can we look positively ahead? What is on the agenda for the future?

These questions were at the center of the Austrian Tourism Day 2024, which Managing Director Elias Walser and Marketing Director Lisa Krenkel attended on Wednesday in Vienna. One thing is certain: sustainability and AI will likely remain the key topics of the coming years.

Cross-border exchange

In recent days, Lisa Krenkel and Melanie Heiss engaged in intensive discussions with the employees of Garda Trentino, the tourist board of Lake Garda. They gained exciting insights into how one of the most successful Italian tourism regions is marketed.

Concentrated knowledge on the topic of sustainability communication

Our living space & sustainability coordinator Raphael Chrysochoidis attended this week's meeting for sustainability coordinators organized by Tirol Werbung at the Congress Centrum Alpbach. The main topic was: "How do I communicate sustainability correctly?" In addition, the Austrian Tourism presented its guide on Green Claims in Tourism, which includes ten important basic rules.

Raphael also completed his training on sustainability reporting in accordance with the Tyrolean Tourism Law at the end of April. This was scientifically accompanied by MCI Tourism and WIFI Tirol.

La Coppa delle Alpi by 1000Miglia

On April 30, the Coppa delle Alpi by 1000Miglia once again made a stop in Seefeld with 170 participants. The event is now much more than a historic car race across the Alps. In 2024, the focus was on the future of the Alps and their challenges. Elias Walser presented the high-profile participants at the evening event at Hotel Seespitz, highlighting our region and our efforts towards sustainability as a best practice.

Press and community event in Zurich

Under the motto "Experience typical Austria", the Austrian Tourism Board invited to a press and community event in Zurich as part of its summer campaign Switzerland. The Seefeld region – Tyrol's high plateau was presented to the 45 invited industry representatives. As a special highlight, we had the internationally awarded Tyrol picture book by Heinz Zak from Scharnitz with us.

11 top-class travel agents from China visiting

Along with the Head of Destination China of the Leading Hotels of the World, eleven top-class travel agents from the Middle Kingdom visited the Hotel Sacher in April. The tourism association conducted a tour of the region on April 19. Anthony Miller, an English native and conductor of the Bürgermusikkapelle Seefeld, captivated the group with information and anecdotes about the Peace Bell, Wildsee, and pedestrian zone. The emotional highlight of the evening was the performance of the Leutasch children's Schuhplattler.

General Assembly of Cross Country Ski Holidays

On April 18, the General Assembly of Cross Country Ski Holidays took place in the Seefeld region – Tyrol's high plateau. Joachim Pölzl presented the development of cross-country skiing in our region. Other topics included "Changing Guest Information" (Jim Unterweger) and "AI – Opportunities, Chances, and Risks in Tourism" (Stefan Waltl).

AI Compact – a Workshop for the Future

AI is currently on everyone's lips, and AI tools are becoming increasingly important in tourism. To stay optimal in this area, our managing director Elias Walser and our online expert Christian Lackner attended the workshop "AI Compact – AI Tools in Daily Work" organized by Pro Media Agency at the aDLERS Hotel in Innsbruck. In addition to theoretical foundations, practical applications of the latest generative AI technologies were also taught. Additionally, we joined the focus group "AI Radar" of the Austrian National Tourist Office, which meets regularly to intensely discuss topics related to artificial intelligence.

Winter Hiking Impulse Day

Austria's hiking villages and Tyrol's tourism board invited to an extensive impulse day on the topic of winter hiking in March in Kartitsch, East Tyrol. Josef Faltejsek participated from our region. The main topics were the "staging of winter hiking trails" and "safety aspects in winter hiking." Further discussions in round tables covered the preparation of the trails, their signage, and the future of winter hiking.

Plateau Pioneers Workshop

On March 20, 2024, an interesting and creative workshop took place under the leadership of Helga Mayr and Christian Baumgartner with our Plateau Pioneers. Using the "Design Thinking Process" method, joint project ideas with clear goals for the future of our region could be developed.

This project was supported by funds from the federal government, state, and European Union.

Tyrolean Cross-Country Skiing Specialists in the Region

On March 19, 2024, numerous Tyrolean cross-country skiing specialists gathered in our region to share and expand collective knowledge and a common passion for cross-country skiing. The exciting exchange among experts made it clear how important this is for everyone involved. Thanks to Tirol Werbung for the organization and to all partners & colleagues!